Why is a digital footprint important?
Posted: Mon Jan 06, 2025 5:43 am
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Passive digital traces also include data transmitted by smartphones, smart devices, and fitness apps. For example, GPS data, information about physical training, distances traveled, and calories burned, which can be transmitted to cloud services.
A digital footprint can have an impact on a person. For example, websites and applications use information about their users' activity to improve the quality of the service and customize recommendations. This helps improve the user experience, simplify their lives, and increase security.
Personalization of services . Using the collected data about online users, companies can offer personalized services and improve their recommendation services. For example, streaming platforms guess the content that the user might like, and online shopping becomes much faster and more convenient. By analyzing the preferences and behavior of customers, companies develop their products and services.
Simplify the search for information . Search history and web bosnia and herzegovina whatsapp phone number browsing history help online services offer more relevant results and also save previously found information. This speeds up access to important data and makes it easier to perform repeated tasks.
Improving user security . A digital footprint can be used to protect accounts and prevent fraud. For example, a timely detected user anomaly — a suspicious attempt to log into an account (password guessing, logging into an account from a new device from a new country or city) — will notify the user of potential security threats.
But it is also important to be aware of the negative aspects and security threats that a digital footprint can bring.
Privacy and security . The digital footprint contains data that can reveal the user's personal information: full name, logins and passwords, location, search history, statements, and even financial information. This information can be used by attackers, for example, in targeted phishing attacks, hacking accounts, stealing money and personal data, stalking.
Reputation . A digital footprint shapes a user’s online reputation, which can impact their career, education, or social life. For example, negative or explicit posts on social media can affect the opinion of employers or lead to cyberbullying.
Personalization and targeting . Companies use digital footprints to personalize advertising and services, but sometimes they can use quite aggressive techniques that lead to a company's presence being too intrusive, bordering on intrusion into personal life and violation of privacy.
Problems with control and management of public information . Once information has entered the network, it becomes difficult to control its distribution. Even if an unfortunate comment, photo or video is removed from one resource, this does not guarantee that it will disappear forever.
There is a true saying: the Internet remembers everything. Therefore, the general recommendation for users is to be conscious of what and how is published about them in open sources.
Experts told how to minimize your digital footprint on the Internet
Passive digital traces also include data transmitted by smartphones, smart devices, and fitness apps. For example, GPS data, information about physical training, distances traveled, and calories burned, which can be transmitted to cloud services.
A digital footprint can have an impact on a person. For example, websites and applications use information about their users' activity to improve the quality of the service and customize recommendations. This helps improve the user experience, simplify their lives, and increase security.
Personalization of services . Using the collected data about online users, companies can offer personalized services and improve their recommendation services. For example, streaming platforms guess the content that the user might like, and online shopping becomes much faster and more convenient. By analyzing the preferences and behavior of customers, companies develop their products and services.
Simplify the search for information . Search history and web bosnia and herzegovina whatsapp phone number browsing history help online services offer more relevant results and also save previously found information. This speeds up access to important data and makes it easier to perform repeated tasks.
Improving user security . A digital footprint can be used to protect accounts and prevent fraud. For example, a timely detected user anomaly — a suspicious attempt to log into an account (password guessing, logging into an account from a new device from a new country or city) — will notify the user of potential security threats.
But it is also important to be aware of the negative aspects and security threats that a digital footprint can bring.
Privacy and security . The digital footprint contains data that can reveal the user's personal information: full name, logins and passwords, location, search history, statements, and even financial information. This information can be used by attackers, for example, in targeted phishing attacks, hacking accounts, stealing money and personal data, stalking.
Reputation . A digital footprint shapes a user’s online reputation, which can impact their career, education, or social life. For example, negative or explicit posts on social media can affect the opinion of employers or lead to cyberbullying.
Personalization and targeting . Companies use digital footprints to personalize advertising and services, but sometimes they can use quite aggressive techniques that lead to a company's presence being too intrusive, bordering on intrusion into personal life and violation of privacy.
Problems with control and management of public information . Once information has entered the network, it becomes difficult to control its distribution. Even if an unfortunate comment, photo or video is removed from one resource, this does not guarantee that it will disappear forever.
There is a true saying: the Internet remembers everything. Therefore, the general recommendation for users is to be conscious of what and how is published about them in open sources.
Experts told how to minimize your digital footprint on the Internet