Importance: Why are smells so powerful in marketing and advertising?

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Furthermore, studies have shown that smells can also influence our perceptions of quality and price. For example, the smell of lemon has been found to make us perceive a product as fresher and of better quality. On the other hand, the smell of vanilla makes us perceive a product as sweeter and more pleasant, which can lead us to be willing to pay a higher price.

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In short, scents have a powerful impact on our emotions and purchasing decisions. Companies are increasingly using olfactory marketing to influence consumer behavior and create unique experiences. So the next time you namibia phone number walk into a store and smell a pleasant aroma, keep in mind that it may be designed to make you buy more. If you want to know more about this fascinating topic, we invite you to investigate further and discover how smells can influence your purchasing decisions.





Marketing and advertising are disciplines that seek to capture the attention of consumers and create a lasting impact on their minds. To achieve this, different strategies are used, such as the use of smells. Smells have a powerful effect on our emotions and memories, making them an effective tool for influencing consumer purchasing decisions.

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The power of smells in memory
Smells are closely related to memory. According to scientific studies, the sense of smell is directly connected to the limbic system, the part of the brain responsible for emotions and memory. This means that smells can evoke memories and emotions more intensely than other sensory stimuli.


For example, a clothing store may use a specific scent in its store to create a unique and memorable sensory experience for its customers. This scent becomes associated with the brand, and every time customers smell that scent, it evokes memories of the store and makes them more inclined to shop there again.

The impact of odors on consumer behavior
Smells can also influence consumer behavior. According to neuroscience studies, pleasant smells can increase the perception of a product's quality and stimulate impulse buying. On the other hand, unpleasant smells can generate rejection and cause consumers to avoid a certain place or product.

An example of this is the use of pleasant smells in supermarkets to increase sales. The aroma of freshly baked bread near the bakery section can awaken customers' appetite and make them buy more products. Similarly, the aroma of coffee in the coffee section can create a feeling of well-being and make customers spend more time in the store and buy more.