Tourism Web Marketing: Case History on Lake Como
Posted: Mon Jan 06, 2025 5:36 am
Tourism is a very competitive sector, where users are used to searching for a lot of information before choosing their holiday (also thanks to the birth of portals like Tripadvisor that publish reviews). For this reason, tourism web marketing strategies must adapt to the new communication landscape and the needs of "new travellers". The more the accommodation facility is able to tell who it is, describe the characteristics of the location where it is located and provide useful information, the more likely it will be chosen by those who have not yet decided where to spend their holiday.
In web marketing, we increasingly hear about inbound marketing and content marketing , strategies that include all the activities related to the creation and sharing of editorial content, copy macedonia phone number and communication with the aim of involving new customers through their online presence. It is no longer a question of proposing advertising content, but only informational content.
All these contents can be of various types, for example text articles, small e-books, infographics or photographs. Even in the tourism sector, a sector that I consider fundamental for the relaunch of the Italian economy, content marketing is becoming increasingly important.
I have been a specialist in the tourism web marketing sector for 6 years and I am convinced that to obtain concrete results, a strategy consisting of content marketing and SEO optimization is increasingly necessary.
In web marketing, we increasingly hear about inbound marketing and content marketing , strategies that include all the activities related to the creation and sharing of editorial content, copy macedonia phone number and communication with the aim of involving new customers through their online presence. It is no longer a question of proposing advertising content, but only informational content.
All these contents can be of various types, for example text articles, small e-books, infographics or photographs. Even in the tourism sector, a sector that I consider fundamental for the relaunch of the Italian economy, content marketing is becoming increasingly important.
I have been a specialist in the tourism web marketing sector for 6 years and I am convinced that to obtain concrete results, a strategy consisting of content marketing and SEO optimization is increasingly necessary.