1.Dollar Shave Club
Posted: Mon Jan 06, 2025 5:02 am
via GIPHY
If you haven't heard of this video or haven't seen it, here it is. A very well-recorded video recorded more than 10 years ago in which the CEO himself explained in a fun and very entertaining way, as if it were a Netflix series, the values and benefits of his razor blades.
DollarShaveClub.com - Our Blades Are F***ing Great
Note that I didn't talk about technical qualities or whether they could split a watermelon in two, no.
He focused on showcasing a unique brand personality that immediately connects and sympathizes with him and his entire business. The result? Over 12,000 subscribers to his shaving club just a few hours after posting the video.
Eating up a large percentage of market share from none other than Gillette. Not from "Paco blades" no no, from Gillette.
And ended up selling the company a few years ago for $1 billion.
2. Dr Squatch
via GIPHY
His video “Natural Soap for Men” alone has uganda number data already racked up a whopping 120 million views…
This brand of sustainable and 100% natural soaps aimed at the male public has already demonstrated that there is another way of doing things in the sustainable fashion and cosmetics sector.
I'm sure that I'm being read by eCommerce owners who advocate for 100% natural ingredients or for sustainability in any of its variants. That's why I'm bringing up this brand especially for them because it shows how with humor you can make your message resonate much more. In fact, I challenge you to watch this video and then watch the videos of 7 other brands (that you don't know before) of cosmetics or care products that use natural ingredients and tell me honestly, in a week, which one you remember the most.
That, as I was saying above, is the power of branded entertainment and it is what makes you chosen over your competition, regardless (obviously to a certain extent) of your price.
If you haven't heard of this video or haven't seen it, here it is. A very well-recorded video recorded more than 10 years ago in which the CEO himself explained in a fun and very entertaining way, as if it were a Netflix series, the values and benefits of his razor blades.
DollarShaveClub.com - Our Blades Are F***ing Great
Note that I didn't talk about technical qualities or whether they could split a watermelon in two, no.
He focused on showcasing a unique brand personality that immediately connects and sympathizes with him and his entire business. The result? Over 12,000 subscribers to his shaving club just a few hours after posting the video.
Eating up a large percentage of market share from none other than Gillette. Not from "Paco blades" no no, from Gillette.
And ended up selling the company a few years ago for $1 billion.
2. Dr Squatch
via GIPHY
His video “Natural Soap for Men” alone has uganda number data already racked up a whopping 120 million views…
This brand of sustainable and 100% natural soaps aimed at the male public has already demonstrated that there is another way of doing things in the sustainable fashion and cosmetics sector.
I'm sure that I'm being read by eCommerce owners who advocate for 100% natural ingredients or for sustainability in any of its variants. That's why I'm bringing up this brand especially for them because it shows how with humor you can make your message resonate much more. In fact, I challenge you to watch this video and then watch the videos of 7 other brands (that you don't know before) of cosmetics or care products that use natural ingredients and tell me honestly, in a week, which one you remember the most.
That, as I was saying above, is the power of branded entertainment and it is what makes you chosen over your competition, regardless (obviously to a certain extent) of your price.