Here are some key BoFu metrics to track:
Posted: Mon Jan 06, 2025 4:57 am
Bottom of funnel measurements
Purchase Conversions-Number of prospects who completed a desired action (e.g., purchase) at the bottom of the marketing funnel, indicating successful conversions.
Customer Acquisition Cost -The total expenditure to acquire a new customer, assessing the effectiveness and cost-effectiveness of marketing efforts.
Lead Conversion Ratio-Percentage of leads that converted into customers, which helps gauge the quality and performance of lower funnel content.
Return on Ad Spend (ROAS) - Revenue generated per advertising dollar spent, indicating the profitability of bottom-of-funnel advertising campaigns.
Customer Retention Rate - Percentage of customers retained over a given period, measuring brand loyalty and post-purchase satisfaction.
Uncovering weaknesses here can help you look back uk phone data at your entire funnel to streamline your processes and become more efficient at converting leads.
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Competitor Conversion Funnel Analysis: Learn from Your Competitors' Conversion Funnels
Now that we’ve covered the tactics, content, and metrics involved in managing each stage of your business’s conversion funnel, let’s do an example analysis of a funnel built by another company. This type of analysis can reveal the most impactful strategies your competitors are using to convert customers in your market.
To do this, we will pretend we are marketers for a company in the Clothing & Fashion industry. Using Semrush .Trends , we will identify a domain with a strong funnel and collect data that can reveal various successful aspects of their conversion funnel.
1. Identify the businesses in your market that convert the most customers
The goal of the conversion funnel is to generate conversions, so when looking for inspiration for your own conversion funnel strategy, it's best to analyze successful companies.
Using Semrush’s Market Explorer tool , we analyzed the Apparel & Fashion industry using the All Domains report. The tool collected data for 1,000 top domains in the industry, and we filtered by Purchase Conversion to see which domain had the highest rate.
Purchase Conversions-Number of prospects who completed a desired action (e.g., purchase) at the bottom of the marketing funnel, indicating successful conversions.
Customer Acquisition Cost -The total expenditure to acquire a new customer, assessing the effectiveness and cost-effectiveness of marketing efforts.
Lead Conversion Ratio-Percentage of leads that converted into customers, which helps gauge the quality and performance of lower funnel content.
Return on Ad Spend (ROAS) - Revenue generated per advertising dollar spent, indicating the profitability of bottom-of-funnel advertising campaigns.
Customer Retention Rate - Percentage of customers retained over a given period, measuring brand loyalty and post-purchase satisfaction.
Uncovering weaknesses here can help you look back uk phone data at your entire funnel to streamline your processes and become more efficient at converting leads.
img-semblog
Competitor Conversion Funnel Analysis: Learn from Your Competitors' Conversion Funnels
Now that we’ve covered the tactics, content, and metrics involved in managing each stage of your business’s conversion funnel, let’s do an example analysis of a funnel built by another company. This type of analysis can reveal the most impactful strategies your competitors are using to convert customers in your market.
To do this, we will pretend we are marketers for a company in the Clothing & Fashion industry. Using Semrush .Trends , we will identify a domain with a strong funnel and collect data that can reveal various successful aspects of their conversion funnel.
1. Identify the businesses in your market that convert the most customers
The goal of the conversion funnel is to generate conversions, so when looking for inspiration for your own conversion funnel strategy, it's best to analyze successful companies.
Using Semrush’s Market Explorer tool , we analyzed the Apparel & Fashion industry using the All Domains report. The tool collected data for 1,000 top domains in the industry, and we filtered by Purchase Conversion to see which domain had the highest rate.