What is your target audience looking for?
Posted: Mon Jan 06, 2025 4:04 am
focl Align Landing Page Design with Your Brand Identity One of the most common conversion killers on landing pages (and websites in general) is utilizing a design that doesn't align with brand identity. Also, Partnering with a professional design service ensures your website's design elements are in sync with your brand identity, boosting conversions and building trust with your audience. Some businesses may be able to get away with minor discrepancies between what their audience expects from them and how their website looks. Nonetheless, the better option is to use your branding strategy documentation to inform landing page appearance.
For instance, a business like Ben & Jerry's might honduras email list want to use silly fonts, colorful images, and humorous copy to engage its diverse audience. It's looking great on their Ice Cream Pints landing page. However, for a software development company, a more tech-savvy and professional look may be more suitable to inspire confidence and trust in potential clients. ben and jerry However, a BB brand or a business operating in a high-risk industry like finance could never get away with similar choices, no matter how delightful they may be. That's why organizations like MarketBeat use more professional fonts, design elements that evoke ticker tapes, and do their best to present information in a way that communicates authority and professionalism.
market beat So, when determining the design directions most suitable for use on your landing pages, think about the following two factors: What does your brand stand for? Dependability? Luxury? Quality? Communicate these differentiators through your design choices to ensure your audience feels comfortable buying from your brand. If they're still in the top to mid stages of the buyer's journey, they'll appreciate it if you focus your landing page design on delivering valuable information or resources. However, if they're ready to convert (or almost ready), a more pragmatic and conversion-oriented approach is far more likely to get them to sign up for a free trial or convince them to buy your products.
For instance, a business like Ben & Jerry's might honduras email list want to use silly fonts, colorful images, and humorous copy to engage its diverse audience. It's looking great on their Ice Cream Pints landing page. However, for a software development company, a more tech-savvy and professional look may be more suitable to inspire confidence and trust in potential clients. ben and jerry However, a BB brand or a business operating in a high-risk industry like finance could never get away with similar choices, no matter how delightful they may be. That's why organizations like MarketBeat use more professional fonts, design elements that evoke ticker tapes, and do their best to present information in a way that communicates authority and professionalism.
market beat So, when determining the design directions most suitable for use on your landing pages, think about the following two factors: What does your brand stand for? Dependability? Luxury? Quality? Communicate these differentiators through your design choices to ensure your audience feels comfortable buying from your brand. If they're still in the top to mid stages of the buyer's journey, they'll appreciate it if you focus your landing page design on delivering valuable information or resources. However, if they're ready to convert (or almost ready), a more pragmatic and conversion-oriented approach is far more likely to get them to sign up for a free trial or convince them to buy your products.