The Role of AI and Machine Learning in B2B Customer Service
Posted: Mon Jan 06, 2025 3:52 am
Stories help an audience feel involved and invested in the content they consume, and successful brands know how to tell them well. Remember, a student is looking for more than just a great education at the university they choose. They want to know what the experience of attending your university will be like, and effective storytelling can help them picture it. One way to accomplish this is to leverage personal stories from students you already have. Does your school organize legendary on-campus events or offer amazing opportunities for students with particular majors? Maybe you have an incredible distance education program that people should consider.
Feature content that includes commentary from students uganda phone numbers who already benefit from these options. Include a variety of content types Great content marketing for universities shouldn’t start and stop with traditional written content. Keep things exciting and multi-faceted by also including videos, infographics, how-to guides, podcasts, and more. Different people tend to favor different content types and storytelling styles, so mixing things up will help attract a wide variety of leads. Measure and analyze performance It’s essential to record, measure, and analyze the data associated with your university content marketing campaign. That’s how you’ll know which posting strategies, content types, and topics resonate best with your target audience.
Key metrics to track include: Overall traffic Bounce rate Dwell time Total number of pages visited Scaling Your University’s Content Production Once you’ve mastered the basics of content marketing for universities, it’s time to work on scaling your content production. However, it’s important to do this in a way that doesn’t sacrifice quality or brand identity. Consider building a team of professional freelance writers and content creators to help you produce the amount of quality content that you’ll need to pull ahead of the pack and stay there. A trusted content platform like WriterAccess simplifies the process of finding the right people and putting together a strategy that yields results.
Feature content that includes commentary from students uganda phone numbers who already benefit from these options. Include a variety of content types Great content marketing for universities shouldn’t start and stop with traditional written content. Keep things exciting and multi-faceted by also including videos, infographics, how-to guides, podcasts, and more. Different people tend to favor different content types and storytelling styles, so mixing things up will help attract a wide variety of leads. Measure and analyze performance It’s essential to record, measure, and analyze the data associated with your university content marketing campaign. That’s how you’ll know which posting strategies, content types, and topics resonate best with your target audience.
Key metrics to track include: Overall traffic Bounce rate Dwell time Total number of pages visited Scaling Your University’s Content Production Once you’ve mastered the basics of content marketing for universities, it’s time to work on scaling your content production. However, it’s important to do this in a way that doesn’t sacrifice quality or brand identity. Consider building a team of professional freelance writers and content creators to help you produce the amount of quality content that you’ll need to pull ahead of the pack and stay there. A trusted content platform like WriterAccess simplifies the process of finding the right people and putting together a strategy that yields results.