On topic. Framework: what is it and why is it needed
Posted: Mon Jan 06, 2025 3:30 am
A good example is Dropbox. At the start, they released a video demonstrating the functionality of their future product - saving and synchronizing files. Even though the real platform did not yet exist, this video was posted on the landing page, where users could leave their email addresses if they were interested. This way, Dropbox was able to assess the demand for the product even before it was created.
Almost every product I’ve worked on has incorporated elements of Lean UX. For example, in one of our recent projects, the clicker app Bold, we needed to quickly test the concept and get to market. We developed a minimum viable product (MVP) and regularly ran user tests to get feedback and adjust the direction. This approach allowed us to significantly reduce the time to launch and adapt the product to the real needs of customers.
Double Diamond: For a cyclical research and development process
What is it and how to use it . The approach helps teams bangladesh phone number lead effectively structure the process of creating products, combining divergent and convergent thinking to select and refine them to the final form.
Double Diamond divides development into several stages:
Discover – The team digs deep into the problem by conducting research and interviewing users. It is important not to just assume what the problem is, but to identify its real causes by observing and analyzing.
Define - After collecting data, comes the focus narrowing phase. Here it is important to summarize the research results in order to precisely formulate the problem to be solved.
Develop — involves finding and creating solutions. Generating ideas can include brainstorming, prototyping, and testing different hypotheses. It is important to give the team the opportunity to consider many options to find the most effective one.
Deliver — the final stage is where the chosen paths are tested and refined based on feedback. Teams check to see how the proposed solution meets user expectations and make any necessary changes before scaling it.
The main value of Double Diamond is its clear structure, which helps to avoid getting stuck at certain stages of development. Alternating divergent and convergent thinking helps to maintain a balance between creativity and rationality. This reduces the risk that the team will focus on one idea without properly analyzing other options and miss more effective solutions.
What companies is it suitable for ? The framework is effective for those who work on complex products or services and want to structure the development process based on a deep understanding of user needs.
Almost every product I’ve worked on has incorporated elements of Lean UX. For example, in one of our recent projects, the clicker app Bold, we needed to quickly test the concept and get to market. We developed a minimum viable product (MVP) and regularly ran user tests to get feedback and adjust the direction. This approach allowed us to significantly reduce the time to launch and adapt the product to the real needs of customers.
Double Diamond: For a cyclical research and development process
What is it and how to use it . The approach helps teams bangladesh phone number lead effectively structure the process of creating products, combining divergent and convergent thinking to select and refine them to the final form.
Double Diamond divides development into several stages:
Discover – The team digs deep into the problem by conducting research and interviewing users. It is important not to just assume what the problem is, but to identify its real causes by observing and analyzing.
Define - After collecting data, comes the focus narrowing phase. Here it is important to summarize the research results in order to precisely formulate the problem to be solved.
Develop — involves finding and creating solutions. Generating ideas can include brainstorming, prototyping, and testing different hypotheses. It is important to give the team the opportunity to consider many options to find the most effective one.
Deliver — the final stage is where the chosen paths are tested and refined based on feedback. Teams check to see how the proposed solution meets user expectations and make any necessary changes before scaling it.
The main value of Double Diamond is its clear structure, which helps to avoid getting stuck at certain stages of development. Alternating divergent and convergent thinking helps to maintain a balance between creativity and rationality. This reduces the risk that the team will focus on one idea without properly analyzing other options and miss more effective solutions.
What companies is it suitable for ? The framework is effective for those who work on complex products or services and want to structure the development process based on a deep understanding of user needs.