Have only one CTA per landing page
Posted: Sun Jan 05, 2025 8:55 am
You’ve heard it a thousand times, but it’s worth repeating. You should have one unique landing page for each product or offer, with one clear call to action on each landing page . Multiple options will distract your prospects from the desired action you want them to take, create a less cohesive user experience , and can lead gambling data usa to lost conversions. And when you’re running paid advertising, you can’t afford to waste advertising dollars .
Remove navigation, social buttons and headers.
So, maybe you’ve removed the email signup button from a page where you want users to buy right away. But are there other less visible clickable options on the page? Is there a footer at the bottom with lots of links? What about social media icons that link to your profiles or allow the visitor to share? In a study conducted by VWO, they were able to increase conversions by 100% simply by removing the navigation menu .
marketing psychology examples - navigation menu on landing pages
Social proof
Social proof , coined by author Robert Cialdini in his book Influence, states that we tend to follow others in new situations when the “appropriate” behavior is unknown. It’s our way of making sure we feel safe , liked, and/or accepted. What does this mean in marketing? Testimonials. Reviews. And more. Here are some ways to use social proof to influence buying behavior.
marketing psychology - social proof
Remove navigation, social buttons and headers.
So, maybe you’ve removed the email signup button from a page where you want users to buy right away. But are there other less visible clickable options on the page? Is there a footer at the bottom with lots of links? What about social media icons that link to your profiles or allow the visitor to share? In a study conducted by VWO, they were able to increase conversions by 100% simply by removing the navigation menu .
marketing psychology examples - navigation menu on landing pages
Social proof
Social proof , coined by author Robert Cialdini in his book Influence, states that we tend to follow others in new situations when the “appropriate” behavior is unknown. It’s our way of making sure we feel safe , liked, and/or accepted. What does this mean in marketing? Testimonials. Reviews. And more. Here are some ways to use social proof to influence buying behavior.
marketing psychology - social proof