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Create Compelling Black Friday Ads With the Help of WriterAccess

Posted: Sun Jan 05, 2025 6:24 am
by rifat28dddd
Body Works
This retailer already offers BOGO deals for shoppers year-round. Yet, to appeal to existing customers as well as entice new ones, their Black Friday ad focused on the one-time event of mixing and matching any items in their online store. The ad includes an attention-grabbing headline, a compelling offer, and eye-catching visuals.

Bath and Body Works website screenshot
2. Man Crates
Man Crates uses personality in its ads, showing that they understand their target audience well. This ad not only includes attention-grabbing and entertaining copy, but also is a carousel ad with each photo as part of a story.

Man Creates Ad on Facebook
3. Target
In this big store retailer’s Facebook ad, the focus is on a product their target audience seeks at this time of year – Christmas trees. Buyers will pay 50% less if they act within the next four days, creating a sense of urgency. They sweeten this deal by offering free shipping and returns. In other words, they take a multi-layered approach to convincing consumers to buy now.

Target Ad on Facebook
4. Light
The phrase “Black Friday Sale Starts Today” captures the attention of consumers and causes them to stop scrolling. The brand also uses numbers to make an impact, choosing to include the amount they can save (instead of the percentage off).

Light Facebook Ad
5. Gap
This Facebook ad by Gap, while straightforward jordan phone numbers and visually pleasing, captures attention with its double offer of free three-day shipping AND 40% off. The ad intro evokes the holiday spirit while hinting at the savings available.

For more inspiration, check out how other brands are crafting compelling Facebook ads in a variety of industries.


Black Friday provides your company with an exciting opportunity to attract more customers and boost conversion rates.

As such, creating compelling ads will be essential. By applying the strategies and techniques outlined above and leveraging the power of persuasion, you can maximize your Black Friday sales beyond your expectations.

If you have any concerns about your ability to create these ads or don’t have the time to take them on yourself, WriterAccess has you covered!

To get started, try us free for 14 days and find out what our professional writers can do for you.