2022 Search Advertising Benchmarks, All Metrics
Posted: Sat Jan 04, 2025 5:25 am
In the table below, you'll find the average cost per click, cost per lead, click-through rate , and conversion rate for search ads in 23 different industries.
Average Cost Per Click for Search Ads by Industry
Average cost per click ( CPC ) is a simple measure of how much an advertiser pays each time a user clicks on one of their ads. CPC can be affected by many factors, including your industry and the level of competition for the keywords you bid on . You can learn more about how Google Ads determines its cost per click in this infographic .
The typical cost per click for search ads in 2022 is in gambling data indonesia the $2 to $4 range. As in previous years, the industries with the highest average cost per click include attorneys and legal services , dentists and dental services, and home and home improvement at $6 to $8 per click . This is notsurprising, as these industries tend to have lower click rates than others, which can lead to higher CPCs. These are competitive industries with higher marketing costs and longer decision cycles, but also a higher cost per conversion since these services tend to be more expensive. Also as in previous years, the industries with the lowest cost per click include real estate, arts and entertainment, and travel, all under $2. All of these industries have high click-through rates overall. Some industries have seen a bigger change in cost per click compared to last year than others. Beauty & Personal Care and Finance & Insurance saw the biggest declines in CPCs (down 17% and 11%, respectively), while Travel & Furniture saw the biggest increases (up 16% and 12%, respectively). The increase in CPCs in Travel can likely be attributed to increased competition as COVID restrictions eased in 2021 and people began traveling more.
Average Cost Per Click for Search Ads by Industry
Average cost per click ( CPC ) is a simple measure of how much an advertiser pays each time a user clicks on one of their ads. CPC can be affected by many factors, including your industry and the level of competition for the keywords you bid on . You can learn more about how Google Ads determines its cost per click in this infographic .
The typical cost per click for search ads in 2022 is in gambling data indonesia the $2 to $4 range. As in previous years, the industries with the highest average cost per click include attorneys and legal services , dentists and dental services, and home and home improvement at $6 to $8 per click . This is notsurprising, as these industries tend to have lower click rates than others, which can lead to higher CPCs. These are competitive industries with higher marketing costs and longer decision cycles, but also a higher cost per conversion since these services tend to be more expensive. Also as in previous years, the industries with the lowest cost per click include real estate, arts and entertainment, and travel, all under $2. All of these industries have high click-through rates overall. Some industries have seen a bigger change in cost per click compared to last year than others. Beauty & Personal Care and Finance & Insurance saw the biggest declines in CPCs (down 17% and 11%, respectively), while Travel & Furniture saw the biggest increases (up 16% and 12%, respectively). The increase in CPCs in Travel can likely be attributed to increased competition as COVID restrictions eased in 2021 and people began traveling more.