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alternative to Google Analytics. It is an open source website analytics tool . It allows you to be in control as Matomo is installed on your server, which you can easily access via the Matomo API. Key Features of Matomo

Understanding and optimizing user behavior
Manage all your tracking in one place.
Identify the search terms your users use .
Custom sizing and segmentation are provided .
The data is completely accurate.
Why is Matomo a good alternative to Google Analytics (GA4)? Matomo takes visitor privacy very seriously and provides 100% data ownership. On the other hand, GA4 is not GDPR compliant. Also, Matomo does not use third-party cookies ; it uses machine learning to track user data and provide 100% accurate reports. Matomo chinese overseas british database provides video analytics, heatmaps of your pages (which show how your visitors interact ), session recording, custom branding , etc. Matomo web analytics platform provides a 21-day free trial without the need for a credit card. It comes with two types of deployment options: on-premises and cloud. On-premises deployment is done on a client-server with zero cost, while cloud deployment is done on Matomo servers and its cost depends on the number of views.

ManageEngine WebAnalyzer Plus
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WebAnalyzer Plus is a free real-time web analytics solution from ManageEngine. It provides real-time data about website visitors without any complications. The user interface is very simple and straightforward, unlike GA4. Key Features of ManageEngine

Keep track of your site visitors and how they interact with your content.
Monitor your website performance .
Respond quickly to trends and changes in tactics as they arise.
Built-in heatmaps allow you to check where visitors click on the page.
Customer Behavior Research
Data privacy
Filters to help you create custom reports
Why is ManageEngine WebAnalyzer Plus a good alternative to Google Analytics (GA4)? GA4 Integration is free, but you have to pay for some data. But WebAnalyzer Plus from ManageEngine is completely free. So, it can be a better and more affordable alternative to Google Analytics.