Body Shop: Love Your Body Club
Posted: Sat Dec 21, 2024 3:56 am
The result of such a strategy is sales growth, an increase in the average check and the establishment of a strong connection with the client, which ideally even allows you to predict the profitability from it (in marketing, this concept is referred to as LTV - lifetime value of the client).
This is a major cosmetic brand that owns several thousand stores in 66 countries around the world.
The Body Shop has created a unique loyalty program, embedding the values supported by the brand. Among other things, the company positions itself as a representative of ethical, or responsible japan phone number list business, which is expressed in active participation in programs to protect wildlife.
Points and rewards for purchases are a common means of maintaining customer loyalty for many companies, but the Body Shop program adds an additional factor in that customers can spend their points not only on themselves, but also on charitable causes.
Body Shop members choose how they want to donate their bonuses, such as to the National Parks Conservancy or to wildlife conservation funds.
It turns out that the company not only fulfills a high social mission itself, but also involves its customers in this. Undoubtedly, most of those who buy quality cosmetics will be flattered that they, too, make a feasible contribution to environmental protection.
Incorporating company values into a loyalty program allows you to create an emotional connection with customers, which, of course, helps build long-term relationships. Research shows that emotional attachment to a brand increases LTV by 4 times.
This is a major cosmetic brand that owns several thousand stores in 66 countries around the world.
The Body Shop has created a unique loyalty program, embedding the values supported by the brand. Among other things, the company positions itself as a representative of ethical, or responsible japan phone number list business, which is expressed in active participation in programs to protect wildlife.
Points and rewards for purchases are a common means of maintaining customer loyalty for many companies, but the Body Shop program adds an additional factor in that customers can spend their points not only on themselves, but also on charitable causes.
Body Shop members choose how they want to donate their bonuses, such as to the National Parks Conservancy or to wildlife conservation funds.
It turns out that the company not only fulfills a high social mission itself, but also involves its customers in this. Undoubtedly, most of those who buy quality cosmetics will be flattered that they, too, make a feasible contribution to environmental protection.
Incorporating company values into a loyalty program allows you to create an emotional connection with customers, which, of course, helps build long-term relationships. Research shows that emotional attachment to a brand increases LTV by 4 times.