42% of online consumers enjoy searching and discovering products on the web more than in a physical store
Posted: Sat Dec 28, 2024 10:14 am
Ipsos, a market research company, has updated its study “ Essentials ” on the behavior of the population in the face of the scenario caused by COVID-19. In its latest report, the implementation of e-commerce is portrayed as a trend that was boosted by the pandemic and that will define consumers from now on . At the same time, online commerce is also slowly reactivating, although with more distrust.
According to Ipsos, the initial fear of taiwan telephone number data shopping in physical stores is gradually decreasing. However, in Europe, Spanish consumers are the least comfortable trying on clothes and shoes, with only 33% already doing so, compared to 50% of Italians, 49% of French and 40% of Germans.
In contrast, 72% trust e-commerce as a way to shop safely . Furthermore, 45% of respondents say they are now making more purchases online than before the pandemic, and furthermore, 42% of those who make their purchases online say they enjoy searching and discovering products online more than in a physical store. These data show that the rise of online commerce tends to stabilize as an intrinsic habit of users.
On the other hand, these trends are segmented depending on the commercial sector. For example, food and beverages maintain the bulk of their sales volume in offline channels, while fashion, interior decoration and toys have increased their sales after confinement through online channels.
Finally, Ipsos tells us about a movement towards local and organic food to the detriment of shopping malls and snack food on a whim, respectively.
According to Ipsos, the initial fear of taiwan telephone number data shopping in physical stores is gradually decreasing. However, in Europe, Spanish consumers are the least comfortable trying on clothes and shoes, with only 33% already doing so, compared to 50% of Italians, 49% of French and 40% of Germans.
In contrast, 72% trust e-commerce as a way to shop safely . Furthermore, 45% of respondents say they are now making more purchases online than before the pandemic, and furthermore, 42% of those who make their purchases online say they enjoy searching and discovering products online more than in a physical store. These data show that the rise of online commerce tends to stabilize as an intrinsic habit of users.
On the other hand, these trends are segmented depending on the commercial sector. For example, food and beverages maintain the bulk of their sales volume in offline channels, while fashion, interior decoration and toys have increased their sales after confinement through online channels.
Finally, Ipsos tells us about a movement towards local and organic food to the detriment of shopping malls and snack food on a whim, respectively.