MyHeritage continues its push into deepfake with LiveStory
Posted: Sat Dec 28, 2024 8:20 am
Using AI, the photos adopt mouth movements that match the speech entered. The tool can also pull other family photos from a given gallery and automatically create a slideshow over which the narration will be played.
Both this feature and its predecessor list of us cell phone numbers are examples of how brands have been increasingly experimenting with deepfake technology and other AI-generated media. “ You can have people tell their story ,” says Gil Perry , CEO and co-founder of D-ID. “It was clear that we needed to do something bigger with MyHeritage,” he continues.
He also stressed that there are measures in place to ensure that this does not get out of hand. The terms of use state that the tool can only be used for photos of deceased people or people who have given their consent . The system is also unable to imitate a real voice, as the narration is provided by a generic synthetic voice.
In programmatic buying, using pre-bid filters ensures that brands only pay for quality and suitable impressions, saving them some of their media spend. It also ensures that buyers don’t bid on impressions that would otherwise be wasted due to brand safety concerns. Additionally, when pre-bid filters are applied, the brand suitability analysis of campaigns occurs in the DSP before bidding, thus preventing brands from buying impressions that are not suitable for them.
Both this feature and its predecessor list of us cell phone numbers are examples of how brands have been increasingly experimenting with deepfake technology and other AI-generated media. “ You can have people tell their story ,” says Gil Perry , CEO and co-founder of D-ID. “It was clear that we needed to do something bigger with MyHeritage,” he continues.
He also stressed that there are measures in place to ensure that this does not get out of hand. The terms of use state that the tool can only be used for photos of deceased people or people who have given their consent . The system is also unable to imitate a real voice, as the narration is provided by a generic synthetic voice.
In programmatic buying, using pre-bid filters ensures that brands only pay for quality and suitable impressions, saving them some of their media spend. It also ensures that buyers don’t bid on impressions that would otherwise be wasted due to brand safety concerns. Additionally, when pre-bid filters are applied, the brand suitability analysis of campaigns occurs in the DSP before bidding, thus preventing brands from buying impressions that are not suitable for them.