What Are Some Examples of Successful Product Branding
Posted: Sat Dec 28, 2024 8:11 am
We’ve already shown you a few examples of successful product branding in the previous section. Here are a few more to get your creative juices flowing. Apple: MacBook Air/Pro Any post or article anywhere talking about great brands is going to include Apple for all the obvious reasons: they make tons of money and everyone wants their gear. But what about product branding? The company has had plenty of successes, but some duds along the way as well.
MacBook Air and MacBook Pro are both fantastic. Let’s look at why: The “book” portion peru telegram database (along with product design and packaging) make it crystal clear you’re getting a laptop. “Air” suggests thin and lightweight (and the rest of the branding matches). “Pro” suggests a professional-grade device, likely with a higher price. Last, “Mac” tells us it’s a Mac, not a PC. And that’s just the words.
Product imagery, advertising slogans, and so on reinforce all the points above and create additional interest, too. Equate: Anything and Everything This one’s counterintuitive, but hear us out. Equate is Walmart’s generic brand for pharmacy and health and beauty goods. The packaging isn’t interesting. The logo design isn’t, either. At first glance, you might expect it to be on a “bad product branding” list.
MacBook Air and MacBook Pro are both fantastic. Let’s look at why: The “book” portion peru telegram database (along with product design and packaging) make it crystal clear you’re getting a laptop. “Air” suggests thin and lightweight (and the rest of the branding matches). “Pro” suggests a professional-grade device, likely with a higher price. Last, “Mac” tells us it’s a Mac, not a PC. And that’s just the words.
Product imagery, advertising slogans, and so on reinforce all the points above and create additional interest, too. Equate: Anything and Everything This one’s counterintuitive, but hear us out. Equate is Walmart’s generic brand for pharmacy and health and beauty goods. The packaging isn’t interesting. The logo design isn’t, either. At first glance, you might expect it to be on a “bad product branding” list.