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The 5 best ads of the Super Bowl 2017

Posted: Sat Dec 28, 2024 6:33 am
by jrine
Just like I did last year, in the edition in which the Broncos “erased” the Panthers from the field , or in 2015, when the New England Patriots and the Seattle Seahawks met at the University of Arizona Stadium, today I am posting the 5 best ads from the 2017 Super Bowl . In this edition, with a historic comeback… New England turned the match around and won its fifth Super Bowl against the combative Atlanta Falcons.

The American Superbowl is the event where brands bet the most on advertising. There is another game that is played in parallel to the one in the stadium, and it is on television, without a doubt, it is also “the advertising game” .

During the break of this final, nobody changes the channel, nobody goes to the bathroom, the beers can wait in the fridge… Everyone is in front of the screen to see what the brands will surprise them with this year.

According to data from the American Marketing Association , 30 seconds of advertising have been paid at 5.02 million dollars (4.6 million euros). The economic data of other years are far behind; look at the evolution by decades:


I am posting a selection of 5 ads that I thought were the best in this Super Bowl 2017, although there are many more… The last one has generated great controversy since it is list of telegram users in italy about a construction company that recreates a wall similar to the one that Trump has promised to build on the border with Mexico… I am posting the extended version, although the FOX network (close to the President) refused to broadcast the full spot.Each session is different, each workshop is different… Each presentation is an open letter that I try to whisper to the attendees so that, together, we try to learn things and concepts in order to make as few mistakes as possible, both in our personal lives and in the professional sphere.

Last Friday, Palma hosted a marketing event that is not easily forgotten: Marketing Travel Rocks #MKTravelRocks . The event, conceived and executed by Nadia Nemer , aimed to bring together a group of professionals who could tell attendees about tools, anecdotes, advice, experiences, etc. on everything related to Digital Marketing, Experiential Marketing and how important Personal Branding is for all those people who want to dedicate themselves to what I call the “8th art” , Marketing.

Before going into the summary of the day, I would like to give my infinite thanks for the treatment received by Nadia , Daniel , Rosa , Cati ... as well as the cordiality and personalization of the Iberostar Playa de Palma hotel , the hospitality of the Blau Motors team , Iberia Express for taking us to the island, Economía de Mallorca and Marketing Directo for the coverage, all the collaborators, and of course, the 300 people who filled the event.