During a tough time that could have made it hard to interact

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With their favorite teams, fans were given a memorable interactive experience. ROCK CONTENT MAGAZINE What is a content experience? 6. Interactive eBook – IBM’s Think City Trying to read a report from a tech company can be difficult. In fact, even those who really enjoy that stuff sometimes get a little bored. This is why IBM’s Think City is such an amazing example of interactive content.


By using animations and a “choose your own adventure” path, the audience is able to select different united kingdom telegram number list industries by clicking on illustrated buildings. Within those paths are tons of excellent information about how the company is helping make those niches a better place. It is a really cool way of taking what could be a simple textual eBook and turning it into something more. 7. Educational Training – Canva’s Design School There’s always something your target customer would love to try out using your product, but they just aren’t sure how to get there.


Canva has done an excellent job of combining interactive marketing with an educational approach through their Design School. With dozens of different courses, the company offers free graphic design training for anyone willing to learn. Furthermore, they make it known that the techniques aren’t just for use on their platform. Rather, they translate across the board. However, they do provide incentives for someone who would rather use their tool for ease.