It’s one thing to go from cooking shows to cooking supplies

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Food Network Kitchen Supplies 4. Colgate Frozen Dinners It’s almost impossible to talk about brand extension failures without talking about the Colgate frozen dinners. From vegetables and rice to beef lasagna, the Colgate kitchen entrees were an unmitigated disaster (even though its own existence is questioned by some). The biggest problem with this brand extension attempt was that Colgate ventured too far from its brand identity.


But the jump from dental care to frozen dinner was too far. Just thinking about it tastes vietnam telegram number list like a minty mistake. brand extension example: Cosmopolitan Yogurt 5. Cosmopolitan Yogurt In another example of a failed brand extension, food items were once again the downfall of this attempt by Cosmopolitan magazine. And, similarly to the Colgate frozen dinners, it’s an odd jump to assume that people who enjoy reading your lifestyle magazine articles will want to eat your yogurt.


The extension didn’t work out, and soon Cosmopolitan yogurts were pulled from the shelves and the embarrassed company returned to its roots of advice columns and dating quizzes. brand extension example: Cosmopolitan Yogurt 6. Samsonite Outerwear Samsonite is a high-end, luxury brand known for its luggage, bags, and other travel equipment. While making the leap from travel supplies to outerwear isn’t as drastic as toothpaste to lasagne, it still isn’t a clean transition.