How to discover the authority of a website with InLink Rank
Posted: Sat Dec 28, 2024 5:13 am
Are you interested in knowing how to discover the authority of a website with InLink Rank ? At Empresa Posicionamiento Web we will talk about how this tool works, with which you can measure the importance of your site. Learn more about how it works in this post.
InLink Rank as a substitute for Google PageRank
Until last year, SEO experts could see PageRank through the toolbars to measure the value of a page or domain. That was until Google announced that this indicator would no longer be visible in mid-2016. In any case, it had not updated the ranking for several years, so the latest available data was not that precise.
However, this metric is still valued to measure the quality of the site. In fact, although it disappeared from the toolbars, Google still uses the algorithm to rank web pages .
For a long time, Google's PageRank provided interesting data about indexed sites. It was possible to find out, for example, the importance of the site, the quantity and quality of the links pointing to a page. The search engine used this measurement to rank search results.
Google's algorithm assigned a value between 0 and 10 to each page or website. The higher the number, the more popular the website was. Therefore, it occupied a privileged position in searches.
For webmasters, knowing this indicator gave them a clear idea of the power of the site they managed. If the pages received a score of 10, it was good news. On the other hand, if the score was low, they had to work to improve the authority of the site .
Post: How to choose keywords for ASO positioning
The problem that PageRank represented
Because it was such a valuable piece of data, everyone wanted to do everything they could to get a better rating. And they would do whatever they could to gain authority, including trying to trick the algorithm.
When a page with a high ranking linked to another page, the latter received part of the value assigned to the first. This led webmasters to start chasing links from the higher-ranked pages.
As a result, a business was created around this metric, based on the buying and selling of links. This is when it began to lose its reference value. Google stopped updating PageRank in 2013. But the Internet is very dynamic and the quality of links can change very quickly, which meant that the latter data soon became obsolete.
The next step was to completely eliminate the public version of the ranking. SEOs had access to other types of data, but they needed a substitute to measure the authority of the pages. This is how several tools were created, among which InLink Rank from SEO PowerSuite stands out .
What InLink Rank does is evaluate the importance of the website and the popularity of the links. It takes as a basis the quantity and quality of links that go to each page.
Although it is similar to what Google PageRank did, there are differences worth highlighting. In the case of the SEO PowerSuite tool, the score given to each page goes from 0 to 100. If a page has a score below 10, it will be easy to get it to 20. On the other hand, if it has a value of 80, it is more difficult to get it to 90.
Post: List of Google ranking factors 2020
Another important difference is the update rate. In this case, the calculation is continuous and is made known every month, unlike what Google did. So it becomes an ally to evaluate the functioning of the SEO positioning strategy .
How to discover the authority of a website with InLink Rank
InLink Rank has a number of features that provide access to valuable information about websites. It measures the importance of each page that makes up a website to determine the site's authority in search engines.
Because the data is updated on a monthly basis, it is easier to track the growth of the site. It is also easier to determine which SEO actions are being implemented and which are not. This is why it can have an impact on the strategy.
But the tool doesn't stop at the general value. It goes beyond just cameroon telegram lead the authority of the site and shows the value of each link that the pages that make up the site receive. As the link score increases, they are of higher quality and it is convenient to maintain them. Low scores are synonymous with low quality.
With InLink Rank you can also find out how you are doingIt distributes the authority of the site between the different pages. That is, how it is transmitted from one to another through internal links. The advantage of this is that it indicates which are the most important pages and you can begin to distribute the links better.
InLink Rank as a substitute for Google PageRank
Until last year, SEO experts could see PageRank through the toolbars to measure the value of a page or domain. That was until Google announced that this indicator would no longer be visible in mid-2016. In any case, it had not updated the ranking for several years, so the latest available data was not that precise.
However, this metric is still valued to measure the quality of the site. In fact, although it disappeared from the toolbars, Google still uses the algorithm to rank web pages .
For a long time, Google's PageRank provided interesting data about indexed sites. It was possible to find out, for example, the importance of the site, the quantity and quality of the links pointing to a page. The search engine used this measurement to rank search results.
Google's algorithm assigned a value between 0 and 10 to each page or website. The higher the number, the more popular the website was. Therefore, it occupied a privileged position in searches.
For webmasters, knowing this indicator gave them a clear idea of the power of the site they managed. If the pages received a score of 10, it was good news. On the other hand, if the score was low, they had to work to improve the authority of the site .
Post: How to choose keywords for ASO positioning
The problem that PageRank represented
Because it was such a valuable piece of data, everyone wanted to do everything they could to get a better rating. And they would do whatever they could to gain authority, including trying to trick the algorithm.
When a page with a high ranking linked to another page, the latter received part of the value assigned to the first. This led webmasters to start chasing links from the higher-ranked pages.
As a result, a business was created around this metric, based on the buying and selling of links. This is when it began to lose its reference value. Google stopped updating PageRank in 2013. But the Internet is very dynamic and the quality of links can change very quickly, which meant that the latter data soon became obsolete.
The next step was to completely eliminate the public version of the ranking. SEOs had access to other types of data, but they needed a substitute to measure the authority of the pages. This is how several tools were created, among which InLink Rank from SEO PowerSuite stands out .
What InLink Rank does is evaluate the importance of the website and the popularity of the links. It takes as a basis the quantity and quality of links that go to each page.
Although it is similar to what Google PageRank did, there are differences worth highlighting. In the case of the SEO PowerSuite tool, the score given to each page goes from 0 to 100. If a page has a score below 10, it will be easy to get it to 20. On the other hand, if it has a value of 80, it is more difficult to get it to 90.
Post: List of Google ranking factors 2020
Another important difference is the update rate. In this case, the calculation is continuous and is made known every month, unlike what Google did. So it becomes an ally to evaluate the functioning of the SEO positioning strategy .
How to discover the authority of a website with InLink Rank
InLink Rank has a number of features that provide access to valuable information about websites. It measures the importance of each page that makes up a website to determine the site's authority in search engines.
Because the data is updated on a monthly basis, it is easier to track the growth of the site. It is also easier to determine which SEO actions are being implemented and which are not. This is why it can have an impact on the strategy.
But the tool doesn't stop at the general value. It goes beyond just cameroon telegram lead the authority of the site and shows the value of each link that the pages that make up the site receive. As the link score increases, they are of higher quality and it is convenient to maintain them. Low scores are synonymous with low quality.
With InLink Rank you can also find out how you are doingIt distributes the authority of the site between the different pages. That is, how it is transmitted from one to another through internal links. The advantage of this is that it indicates which are the most important pages and you can begin to distribute the links better.