“The Light Podcast by Michelle Obama
Posted: Sat Dec 28, 2024 5:10 am
“PsiNel” by Gennaro Romagnoli
The dawn of the new Podcasting: how to monetize this evolution of listeners and platforms 8
If Gennaro's voice does not calm you down after a hyper-stressful day, we really do not know how to help you. But luckily we are not psychologists.
It is the first Italian podcast on psychology and personal growth, active since 2013.
The episodes have a variable length, from 20 minutes to more than 1 hour. This variable duration, however, is strategic.
In fact, in the shorter episodes it condenses answers to specific questions of personal growth that it collects from its other channels, while in the longer ones it introduces listeners to guided meditation practices that respond to the growing need for anti-stress audio sessions.
By doing so, he manages to keep his brand in contact with the public at different times of the day, improving retention.
And retention is precisely a key parameter for him, given that brazil telegram users mobile phone number list his podcast has the main objective of strengthening his personal brand, avoiding external sponsorships.
YouTube is stealing the show from Spotify (and we can take advantage of it)
For years, Spotify has fought head-to-head with Apple Podcast for the throne of the market.
To date, it has now surpassed it by several million listeners (32.5 against Apple's 28.5 million) thanks to a series of strategic commercial moves.
In 2019, it acquired the important podcast studio Gimlet Media, responsible for incredibly popular overseas programs such as "StartUp", "Reply All" and "Crimetown".
It also purchased the podcast creation platform Anchor and the podcast production company Parcast.
In short, it has put its hand in its wallet, but all in preparation for what would come
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 23
The “First Lady” certainly isn’t sitting around doing nothing. In fact, she’s giving us an interesting case to talk about.
The dawn of the new Podcasting: how to monetize this evolution of listeners and platforms 8
If Gennaro's voice does not calm you down after a hyper-stressful day, we really do not know how to help you. But luckily we are not psychologists.
It is the first Italian podcast on psychology and personal growth, active since 2013.
The episodes have a variable length, from 20 minutes to more than 1 hour. This variable duration, however, is strategic.
In fact, in the shorter episodes it condenses answers to specific questions of personal growth that it collects from its other channels, while in the longer ones it introduces listeners to guided meditation practices that respond to the growing need for anti-stress audio sessions.
By doing so, he manages to keep his brand in contact with the public at different times of the day, improving retention.
And retention is precisely a key parameter for him, given that brazil telegram users mobile phone number list his podcast has the main objective of strengthening his personal brand, avoiding external sponsorships.
YouTube is stealing the show from Spotify (and we can take advantage of it)
For years, Spotify has fought head-to-head with Apple Podcast for the throne of the market.
To date, it has now surpassed it by several million listeners (32.5 against Apple's 28.5 million) thanks to a series of strategic commercial moves.
In 2019, it acquired the important podcast studio Gimlet Media, responsible for incredibly popular overseas programs such as "StartUp", "Reply All" and "Crimetown".
It also purchased the podcast creation platform Anchor and the podcast production company Parcast.
In short, it has put its hand in its wallet, but all in preparation for what would come
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 23
The “First Lady” certainly isn’t sitting around doing nothing. In fact, she’s giving us an interesting case to talk about.