Burger King dresses up as McDonald's for Halloween
Posted: Sat Dec 28, 2024 4:52 am
Can you call your most direct competitor a “ghost” ? In the United States, anything is possible, and Burger King took advantage of the Halloween celebration a couple of years ago to do so, for the umpteenth time, with McDonald’s .
It happened in 2016, in one of the Florida franchise's establishments in New York, specifically in “Rego Park” (92-95 Queens Blvd.). The campaign was coordinated by “David 's” agency in Miami, where Burger King has its headquarters.
The night before, they covered the entire structure with a large white cloth, placing the rival brand's word twice; in the eyes, you could imagine the Burger King logo.
On the sign, they put a lettering that would translate something like this:
Booooo! Just kidding. We still have our burgers on the grill. Happy Halloween…
If you dared to go inside, there were more surprises. The packaging was also “tuned” for the occasion. They even simulated the paper that McDonald's usually puts on its hamburgers…
bueger king mcdonalds halloween
The campaign, which is remembered every year around this time, received both good and bad reviews. Some people saw it as a masterpiece, others as a mere branding favour for their iran telegram data competition… There are even experts who say that, in a “war” between two brands, the third party is the one who benefits the most.
Although this “aggressive” idea in terms of image had not been given in such a clear way, we can make a simile with the one made by Pepsi , with the help of the Belgian agency “ Buzz in a Box” , disguising itself as Coca-Cola . The American giant, taking advantage of “real time marketing” , responded using the same design but with the phrase: “Everybody wants to be a hero” , something like “Everyone wants to be a hero” … Do you remember it?
pepsi coca cola halloween
Many of you will wonder if this is legal … I will tell you that it is. In the United States, fair trade and competition guidelines allow companies to use the image of their competitors in their advertising.
There are professionals close to these campaigns who say that they are even “thought up” together, that is, those responsible for marketing and advertising sit down to work on common ideas that can be replicated and provide feedback. Personally, I have my doubts, since normally in this type of action, whoever strikes first strikes twice. (Although in the case of Coca-Cola I must say that they were sensationally good…).
It happened in 2016, in one of the Florida franchise's establishments in New York, specifically in “Rego Park” (92-95 Queens Blvd.). The campaign was coordinated by “David 's” agency in Miami, where Burger King has its headquarters.
The night before, they covered the entire structure with a large white cloth, placing the rival brand's word twice; in the eyes, you could imagine the Burger King logo.
On the sign, they put a lettering that would translate something like this:
Booooo! Just kidding. We still have our burgers on the grill. Happy Halloween…
If you dared to go inside, there were more surprises. The packaging was also “tuned” for the occasion. They even simulated the paper that McDonald's usually puts on its hamburgers…
bueger king mcdonalds halloween
The campaign, which is remembered every year around this time, received both good and bad reviews. Some people saw it as a masterpiece, others as a mere branding favour for their iran telegram data competition… There are even experts who say that, in a “war” between two brands, the third party is the one who benefits the most.
Although this “aggressive” idea in terms of image had not been given in such a clear way, we can make a simile with the one made by Pepsi , with the help of the Belgian agency “ Buzz in a Box” , disguising itself as Coca-Cola . The American giant, taking advantage of “real time marketing” , responded using the same design but with the phrase: “Everybody wants to be a hero” , something like “Everyone wants to be a hero” … Do you remember it?
pepsi coca cola halloween
Many of you will wonder if this is legal … I will tell you that it is. In the United States, fair trade and competition guidelines allow companies to use the image of their competitors in their advertising.
There are professionals close to these campaigns who say that they are even “thought up” together, that is, those responsible for marketing and advertising sit down to work on common ideas that can be replicated and provide feedback. Personally, I have my doubts, since normally in this type of action, whoever strikes first strikes twice. (Although in the case of Coca-Cola I must say that they were sensationally good…).