Are you still not applying these strategies to boost local SEO in 2019 ? Leaving them aside will mean losing opportunities for your business and jeopardizing its visibility in search engines. At Posicionamiento Web Salamanca we will tell you what to do to achieve success.
Local SEO becomes more important
Over the years, local SEO has gained relevance. And this year it will be essential for digital marketing strategies. Statistics show that it is time to start working on it.
Local SEO is closely related to mobile usage. The increase in smartphone searches is influencing local searches. And right now, most queries are made from mobile devices:
According to BCC interactive, 52% of web traffic comes from mobile.
71% of people researching a local business look online.
46% of Google searches are local.
88% of people who search for a business online call or visit the location within a day.
These are some of the reasons why you should care about optimizing cambodia telegram lead business's local SEO . When a person finds out about a company on the internet, they are more willing to visit and buy the products.
Added to this are reviews. Consumers trust what other customers say about a business or product. They often go to search engines to check out third-party reviews to decide whether to buy or not. So you should also be interested in getting reviews.
28% of local mobile searches result in a purchase. This number is more than enough to make you want to start thinking about your local SEO strategy.
Strategies to boost local SEO in 2019
Both small and large businesses need to be concerned about positioning themselves for local searches. Therefore, it will be one of the optimization strategies that should not be overlooked this year.
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It is important to act in time and create an action plan to attract local traffic . There should be a team dedicated to this work, especially when it comes to large companies or those with multiple locations. The tactics you apply can make the difference with your competitors.
On-page local SEO
As part of local SEO positioning, the first step is to optimize the website. Make sure to include the appropriate keywords on each page. The name of the business and the location should appear in the title of the pages and in the URL.
Other elements such as phone numbers should also be added in a visible place so that visitors can find them and make calls from the same website.
Mobile optimization is another aspect that should be mentioned in this section. The website must adapt to any screen and be easy to navigate from mobile devices to provide a good experience for those who visit it from these devices.
Finally, you need to maintain a coherent content strategy, with useful information for users and including local elements such as places or events.
Real-time inventory
SEO experts estimate that knowing what is in the stores' inventory in real time will be a trend this year. With just a simple search, users will know if what they are looking for is in the store or not.
This is possible thanks to Google’s “See what’s in store” feature and its integration with tools like Pointy . It’s a way to improve positioning and attract more customers to the store. In the United States, companies have discovered the advantage that this feature brings and it is estimated that this year the number of users will increase significantly.