Email Marketing, an attractive strategy
Posted: Sat Dec 28, 2024 4:40 am
It is well known that in the world of Marketing, everything counts, that any strategy is good if it is well orchestrated; email marketing, online mailing ... are some of them.
Email marketing or mailing is a marketing tool that ensures customer loyalty or reaches new followers to give them reasons to become customers.
Should you include mailing in your Marketing Plan?
Although it will always depend on what they want to “sell” , in the vast majority of business units, they will have to incorporate this strategy into the global Marketing Plan.
What are the main advantages of email marketing?
One of its main advantages is the cost (investment) it has; it is very low compared to other advertising actions.
Furthermore, this is a programmatic strategy , that is, one that is completely focused on the target audience. However, your database will be made up of people who have agreed to receive your messages. There is no “cold calling” here , the “leads” are previously generated and this increases the chances of success.
But not only does it have the advantages of being cheap and being focused on the target customer, it also achieves a parallel interconnection with the recipient. It will even be list of telegram users in indonesia an excellent channel to obtain “feedback” from the customer that will help them improve processes, services, products…
91% of users check their email daily… Is there any other strategy with such a high percentage?
Another of the great advantages of email marketing is its segmentation capacity . Within the database you have created, you can create different groups, discriminations, etc. In addition, depending on the interaction that the contacts carry out, the degree of segmentation will be deeper and more defined.
I cannot fail to mention a key advantage: the ease with which this strategy measures results . Metrics are always excellent for optimizing future campaigns, as well as, obviously, for seeing how the one you just ran has turned out.
Email marketing is a real-time option , meaning that with other advertising campaigns it is quite difficult to know when the impact will occur, however with this one we can not only see the day, but even the exact opening time.
As you can see, it is a very powerful marketing strategy.
They should consider incorporating it into their Digital Marketing Plan to try to take advantage of all its benefits.
Email marketing or mailing is a marketing tool that ensures customer loyalty or reaches new followers to give them reasons to become customers.
Should you include mailing in your Marketing Plan?
Although it will always depend on what they want to “sell” , in the vast majority of business units, they will have to incorporate this strategy into the global Marketing Plan.
What are the main advantages of email marketing?
One of its main advantages is the cost (investment) it has; it is very low compared to other advertising actions.
Furthermore, this is a programmatic strategy , that is, one that is completely focused on the target audience. However, your database will be made up of people who have agreed to receive your messages. There is no “cold calling” here , the “leads” are previously generated and this increases the chances of success.
But not only does it have the advantages of being cheap and being focused on the target customer, it also achieves a parallel interconnection with the recipient. It will even be list of telegram users in indonesia an excellent channel to obtain “feedback” from the customer that will help them improve processes, services, products…
91% of users check their email daily… Is there any other strategy with such a high percentage?
Another of the great advantages of email marketing is its segmentation capacity . Within the database you have created, you can create different groups, discriminations, etc. In addition, depending on the interaction that the contacts carry out, the degree of segmentation will be deeper and more defined.
I cannot fail to mention a key advantage: the ease with which this strategy measures results . Metrics are always excellent for optimizing future campaigns, as well as, obviously, for seeing how the one you just ran has turned out.
Email marketing is a real-time option , meaning that with other advertising campaigns it is quite difficult to know when the impact will occur, however with this one we can not only see the day, but even the exact opening time.
As you can see, it is a very powerful marketing strategy.
They should consider incorporating it into their Digital Marketing Plan to try to take advantage of all its benefits.