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local SEO best practices

Posted: Sat Dec 28, 2024 4:32 am
by boxacak129
On this new service, it is possible for companies to:

Add photos
Update opening and closing times
Access user behavioral data on their local listing
Personalize CTAs to drive action
Responding to customer reviews
Apple Business Connect helps improve your online visibility and denmark phone number library local SEO to attract your local prospects to your store, just like Google Business Profiles. Except this time, you're reaching a different target : active iOS users, which is 1.2 million people 2 .


2. Local SEO best practices that have proven their effectiveness
Despite these changes, we have observed that some best practices continue to prove effective in improving your local SEO. Here are the ones to remember!



Establishment files
Whether on Google Business Profile or now on Apple Business Connect, your establishments' local listings are key elements to promote your online SEO .

Optimizing your listings is important to maximize their visibility, but how do you do it? Here are some essential steps:

Indicate the name of your business , without adding any activity or location details
Write an impactful description with keywords
Choose your main category and secondary categories
Add the precise address of your point of sale
Complete your schedule and contact details (telephone and email)
Add the direct link to your website and social networks if applicable
Import images and/or videos of your establishment and your products
Indicate your additional services: delivery, click & collect, takeaway, etc.
Publish Google Posts regularly
Implement a strategy for managing your customer reviews , which we will discuss below.


Customer review management
Managing your customer reviews , or review management in English, is essential to improve your local SEO . Search engine algorithms take your reviews into account and promote them to your prospects when they are frequent, of quality and accompanied by a response.

It is therefore important to respect the two key steps of good customer review management : collecting reviews and responding to them.