Goodbye to the 20% text rule on Facebook ad images
Posted: Sat Dec 28, 2024 4:32 am
The rule that set a maximum of 20% text in Facebook ads is being removed.
How many times have you racked your brains over how to reduce text in Facebook ad images?
The answer is probably “constantly” . They had the campaign ready, they launched it, but… boom! Facebook stopped it because the image had more than 20% text.
Well, now it only goes on to “recommend” that it not be done, because according to its studies and analysis, they would always have a lower performance, but it will not penalize this practice as it did in the past.
They always said that advertising images that exceeded that 20% of text worked in a less optimal way , since what is usually consumed on networks must be as clear as possible, so that the message is transmitted in a very direct way.
This was always relative, sometimes indonesia telegram mobile phone number list the text is more than necessary, and having a little more text, as long as it was well adapted (integrated) into the image, always seemed like a somewhat “strange ” “rule” to me .
The ideal thing when carrying out advertising campaigns on Facebook is to be vigilant, that is, to periodically (which will depend on the duration of the campaigns), to monitor the campaigns , to see if they are meeting their objectives, if the level of interaction they are seeking is optimal, all with the aim of being able to make the appropriate modifications, and, of course, so that it serves as wisdom for future campaigns that they may develop.It seems like a million-dollar question, what are the differences between marketing and advertising, but it is easy to answer.
Although it is advisable to take at least one comprehensive advertising knowledge course , it is true that to denote the differences between marketing and advertising it will be enough to know certain aspects of these "satellite" disciplines , aspects that I hope will be useful to you.
Let's see, we could consider advertising as the last action, on the “call to action” that invites you to capture the attention of the client/consumer.
It usually has a message treated with persuasion, and it does not have to be only with text, it can also be with image, sound...
It could be said that it is a representation of an impersonal service/product, which seeks to make it known through messages, as I said above, that attract attention.
Within this advertising discipline, we could continue talking about other formulas that act as a “spin-off” , such as the way of presenting discounts, promotions, sales…
However, marketing is a more “large-scale” action ; and it is because it is precisely where advertising comes from…
For an advertising campaign to have its best results, marketing must guide it through the process.
Planning, strategy , execution and measurement equals marketing. Marketing is market research, knowing the how, when, who and why of an action.
If you take into account what you have read so far, we would be talking about advertising as that group of actions of the Marketing Plan , which have the objective of increasing the visibility of the product or service in order to, now or later, try to make a brand known (branding) or increase its sales (€$).
When defining an advertising strategy on Facebook, not only the image and text will be important, which is the subject of this article, but also who will be shown to, on what dates, with what budget...
I recommend that if you are not sure, you should put yourself in the hands of professionals , however, you don't play with money...
How many times have you racked your brains over how to reduce text in Facebook ad images?
The answer is probably “constantly” . They had the campaign ready, they launched it, but… boom! Facebook stopped it because the image had more than 20% text.
Well, now it only goes on to “recommend” that it not be done, because according to its studies and analysis, they would always have a lower performance, but it will not penalize this practice as it did in the past.
They always said that advertising images that exceeded that 20% of text worked in a less optimal way , since what is usually consumed on networks must be as clear as possible, so that the message is transmitted in a very direct way.
This was always relative, sometimes indonesia telegram mobile phone number list the text is more than necessary, and having a little more text, as long as it was well adapted (integrated) into the image, always seemed like a somewhat “strange ” “rule” to me .
The ideal thing when carrying out advertising campaigns on Facebook is to be vigilant, that is, to periodically (which will depend on the duration of the campaigns), to monitor the campaigns , to see if they are meeting their objectives, if the level of interaction they are seeking is optimal, all with the aim of being able to make the appropriate modifications, and, of course, so that it serves as wisdom for future campaigns that they may develop.It seems like a million-dollar question, what are the differences between marketing and advertising, but it is easy to answer.
Although it is advisable to take at least one comprehensive advertising knowledge course , it is true that to denote the differences between marketing and advertising it will be enough to know certain aspects of these "satellite" disciplines , aspects that I hope will be useful to you.
Let's see, we could consider advertising as the last action, on the “call to action” that invites you to capture the attention of the client/consumer.
It usually has a message treated with persuasion, and it does not have to be only with text, it can also be with image, sound...
It could be said that it is a representation of an impersonal service/product, which seeks to make it known through messages, as I said above, that attract attention.
Within this advertising discipline, we could continue talking about other formulas that act as a “spin-off” , such as the way of presenting discounts, promotions, sales…
However, marketing is a more “large-scale” action ; and it is because it is precisely where advertising comes from…
For an advertising campaign to have its best results, marketing must guide it through the process.
Planning, strategy , execution and measurement equals marketing. Marketing is market research, knowing the how, when, who and why of an action.
If you take into account what you have read so far, we would be talking about advertising as that group of actions of the Marketing Plan , which have the objective of increasing the visibility of the product or service in order to, now or later, try to make a brand known (branding) or increase its sales (€$).
When defining an advertising strategy on Facebook, not only the image and text will be important, which is the subject of this article, but also who will be shown to, on what dates, with what budget...
I recommend that if you are not sure, you should put yourself in the hands of professionals , however, you don't play with money...