Christmas Lottery Announcement 2020
Posted: Sat Dec 28, 2024 4:24 am
We already have the 2020 Christmas Lottery Announcement on the table.
For the third consecutive year, the agency Contrapunto BBDO is responsible for bringing to life one of the most anticipated announcements of the year.
It was filmed in Barcelona and its surroundings, with a budget of €860,000.
Under the slogan “Share as always, share as never before” , it gives prominence to situations from different times, brothers who have not “touched” each other for a long time , coworkers who will not be able to meet for Christmas, or neighbors who, even though they are door to door, will not be able to hug each other…
As you can see, a spectacular nod to the current situation. The 2020 Christmas Lottery advertisement has sought to highlight the problem of this scourge that we are suffering.
The radio campaign focuses on something also very topical: teleworking, camaraderie in the supermarket or support for local shops, which have also been greatly affected by this unfortunate virus.
The core item of the 2020 Christmas Lottery advertisement happens when Carmen , an old woman who lives in a building right in front of the young Marina , writes a letter of thanks indonesia telegram data to the latter for having her close, for feeling a little safer in these difficult times, a letter that is accompanied by a tenth.
Christmas Lottery advertising has always tried to “hit the nail on the head” . It has always tried to make the message of “sharing” not just a word, but a reality.
This time, they had the difficult task of not focusing too much on the subject. Personally, I think they have “saved” this casuistry by leaving that “non-approach” for the end , and as you could see in the spot, using two very slight gestures, Marina's cut step, and Carmen's subtle hand movement.
Without a doubt, the 2020 Christmas Lottery announcement will give us a lot to think about, and hopefully it will also serve to raise awareness that we have been seeking for months.
For the third consecutive year, the agency Contrapunto BBDO is responsible for bringing to life one of the most anticipated announcements of the year.
It was filmed in Barcelona and its surroundings, with a budget of €860,000.
Under the slogan “Share as always, share as never before” , it gives prominence to situations from different times, brothers who have not “touched” each other for a long time , coworkers who will not be able to meet for Christmas, or neighbors who, even though they are door to door, will not be able to hug each other…
As you can see, a spectacular nod to the current situation. The 2020 Christmas Lottery advertisement has sought to highlight the problem of this scourge that we are suffering.
The radio campaign focuses on something also very topical: teleworking, camaraderie in the supermarket or support for local shops, which have also been greatly affected by this unfortunate virus.
The core item of the 2020 Christmas Lottery advertisement happens when Carmen , an old woman who lives in a building right in front of the young Marina , writes a letter of thanks indonesia telegram data to the latter for having her close, for feeling a little safer in these difficult times, a letter that is accompanied by a tenth.
Christmas Lottery advertising has always tried to “hit the nail on the head” . It has always tried to make the message of “sharing” not just a word, but a reality.
This time, they had the difficult task of not focusing too much on the subject. Personally, I think they have “saved” this casuistry by leaving that “non-approach” for the end , and as you could see in the spot, using two very slight gestures, Marina's cut step, and Carmen's subtle hand movement.
Without a doubt, the 2020 Christmas Lottery announcement will give us a lot to think about, and hopefully it will also serve to raise awareness that we have been seeking for months.