Best Examples of Customer Loyalty Programs from Global Brands
Posted: Sat Dec 21, 2024 3:54 am
Decisions should not be made spontaneously, but based on objective data, taking into account their dynamics and preliminary calculations. Therefore, in the process of implementing a loyalty program, control the business processes associated with it and, if possible, involve professionals in this.
Put everyone under the same brush.
When designing a loyalty program, remember that japan girl whatsapp number customers are real people with their own habits, interests and needs, so ideally the program should be tailored to each specific person.
Here's a figurative example. Let's imagine that a shoe store decided to reward all its customers, but not with bonuses, but with a pair of shoes, and only two types of products were allocated for the promotion - model pumps of size 38 and sports sneakers of size 45. How many customers do you think will be able to take advantage of such a gift?
The same goes for loyalty programs. A single incentive scheme may be convenient for you, but of little interest to the majority of the target audience. For example, an overly complex and confusing bonus system can irritate customers, and an original but useless prize will not arouse any interest in the majority. According to a study conducted by Capgemini Consulting, these are the shortcomings of programs that 44% of participants in discussions on social networks note.
Nike: Nike Training Club
Nike's strategy is aimed at making sports an integral part of our lives.
Now anyone can install the Nike Training Club (NTC) training app.
Members registered in the app are automatically enrolled in the Nike customer loyalty program.
Put everyone under the same brush.
When designing a loyalty program, remember that japan girl whatsapp number customers are real people with their own habits, interests and needs, so ideally the program should be tailored to each specific person.
Here's a figurative example. Let's imagine that a shoe store decided to reward all its customers, but not with bonuses, but with a pair of shoes, and only two types of products were allocated for the promotion - model pumps of size 38 and sports sneakers of size 45. How many customers do you think will be able to take advantage of such a gift?
The same goes for loyalty programs. A single incentive scheme may be convenient for you, but of little interest to the majority of the target audience. For example, an overly complex and confusing bonus system can irritate customers, and an original but useless prize will not arouse any interest in the majority. According to a study conducted by Capgemini Consulting, these are the shortcomings of programs that 44% of participants in discussions on social networks note.
Nike: Nike Training Club
Nike's strategy is aimed at making sports an integral part of our lives.
Now anyone can install the Nike Training Club (NTC) training app.
Members registered in the app are automatically enrolled in the Nike customer loyalty program.