How to do link building and why you should do it
Posted: Thu Dec 26, 2024 10:45 am
As a strategy, content marketing focuses on the idea of providing value to readers and eventually converting them into customers. However, content creation is not only about Google and its funnel and selling through the website but also about helping others and even the competition.
A collaborative attitude can generate “authority links” where sites with good rankings share your links in their content.
Authority links are a great way to boost your SEO (search engine optimization) and improve brand awareness which will also help you grow your contact list and generate leads, and even better with them you get more control over your goals and backlink acquisition .
You may think that you are just blogging without any purpose, but before you worry about it, you should know that there are several ways to become popular and get your blogs shared on high-ranking sites and this is not as difficult as you think.
Why you need authority backlinks
Any link to your content will improve your SEO by boosting your content into the top rankings of Google searches, for example, the more highly qualified the link is, the more relevance it provides for your own ranking, this is because according to the logic of search engines, quality sources only link to other quality sources.
Authority links are one of the best forms of traffic generators, similar to everyone's favorite benin telegram data and marketing tool: word of mouth. And while it's true that they don't bring in the same volume of traffic as social media, they do carry the weight of authority of a serious recommendation.
When another company's page links visitors to your site, it tells customers that a) you have something relevant to add to the content and b) you are a reliable source of information because that company trusts what you say, so they will click on the link and read what you have to say.
Of course, for this to work as it should, you'll need to ensure that each link from you is of the same quality and relevance, which brings us to the next point, figuring out where to target when looking for authoritative links for your blogs.
Where to get backlinks
The first place to look for authoritative links (just like everything else in life) is on Google. Just as you use Google to find reliable and relevant sources when creating your own content, use it to search for similar and applicable content on other sites. This is a good way to meet people who would be interested in exchanging links with you.
Once you have a long enough list of potential link sources, it's time to do some deeper research to find out which companies align best with your content. High authority backlinks are a type of partnership, so think about who you'd like to partner with. Of course, you'll need to take into account their values, culture, and what you consider important when partnering with that brand.
Here are some things to consider when creating backlinks:
Audience: Look for brands and/or companies with a similar audience to yours, so that audience might be interested in your content. You could include companies in the same industry, or brands that share the same demographic as you, for example, millennial female entrepreneurs.
Industry and Services: An easy way to know where to target links is to look at the industry you're targeting and then filter your search by service. For example, if you're targeting the beauty industry, both big names like Sephora and smaller companies like Thrive Causemetics will fit the industry, but if you offer a specific service, like cuticle rescue or specialty manicures, you'll want to stick to the nail care industry.
SEO: Before you work on getting authority links from other brands, check that they are worth it. Use SEO tools like SEMrush to check details like the site’s authority score, organic and paid search traffic, and backlinks. This work gives you an idea of the site’s authority and will help you know if you want to be a part of them.
A collaborative attitude can generate “authority links” where sites with good rankings share your links in their content.
Authority links are a great way to boost your SEO (search engine optimization) and improve brand awareness which will also help you grow your contact list and generate leads, and even better with them you get more control over your goals and backlink acquisition .
You may think that you are just blogging without any purpose, but before you worry about it, you should know that there are several ways to become popular and get your blogs shared on high-ranking sites and this is not as difficult as you think.
Why you need authority backlinks
Any link to your content will improve your SEO by boosting your content into the top rankings of Google searches, for example, the more highly qualified the link is, the more relevance it provides for your own ranking, this is because according to the logic of search engines, quality sources only link to other quality sources.
Authority links are one of the best forms of traffic generators, similar to everyone's favorite benin telegram data and marketing tool: word of mouth. And while it's true that they don't bring in the same volume of traffic as social media, they do carry the weight of authority of a serious recommendation.
When another company's page links visitors to your site, it tells customers that a) you have something relevant to add to the content and b) you are a reliable source of information because that company trusts what you say, so they will click on the link and read what you have to say.
Of course, for this to work as it should, you'll need to ensure that each link from you is of the same quality and relevance, which brings us to the next point, figuring out where to target when looking for authoritative links for your blogs.
Where to get backlinks
The first place to look for authoritative links (just like everything else in life) is on Google. Just as you use Google to find reliable and relevant sources when creating your own content, use it to search for similar and applicable content on other sites. This is a good way to meet people who would be interested in exchanging links with you.
Once you have a long enough list of potential link sources, it's time to do some deeper research to find out which companies align best with your content. High authority backlinks are a type of partnership, so think about who you'd like to partner with. Of course, you'll need to take into account their values, culture, and what you consider important when partnering with that brand.
Here are some things to consider when creating backlinks:
Audience: Look for brands and/or companies with a similar audience to yours, so that audience might be interested in your content. You could include companies in the same industry, or brands that share the same demographic as you, for example, millennial female entrepreneurs.
Industry and Services: An easy way to know where to target links is to look at the industry you're targeting and then filter your search by service. For example, if you're targeting the beauty industry, both big names like Sephora and smaller companies like Thrive Causemetics will fit the industry, but if you offer a specific service, like cuticle rescue or specialty manicures, you'll want to stick to the nail care industry.
SEO: Before you work on getting authority links from other brands, check that they are worth it. Use SEO tools like SEMrush to check details like the site’s authority score, organic and paid search traffic, and backlinks. This work gives you an idea of the site’s authority and will help you know if you want to be a part of them.