Essentially, the content is siloed not only in terms of site architecture
Posted: Thu Dec 26, 2024 10:39 am
They probably won’t impose a penalty or filter, but I might flag the domain and have a Googler manually look at it and see what’s going on. Content is a bit isolated in terms of internal links For many content-led link building campaigns, they’re published somewhere on the site that’s hidden away from page results. This can be for a number of reasons, but essentially means that the architecture ends up looking like this, with the orange page being your campaign: The campaign isn’t integrated with the rest of the domain, but stands on its own.
Now, wouldn’t that look a bit weird if a ton of incoming links started to appear pointing to that orphaned page? As an exception, this probably doesn’t make much sense. But if this happens over and over again, it starts to look unnatural. Content bolivia phone number database doesn’t link out to other pages to continue the user journey If a piece of content isn’t relevant to the rest of the site, it’s very difficult to add meaningful internal links or calls to action. So a clear sign that content is irrelevant is a lack of links between the content and other pages.
But also in terms of linking back to that architecture. This is also common because if content is created solely to generate links, then the creator has no incentive to link out to product or category pages – that’s not the purpose of content. How to Ensure Content is More Relevant We should acknowledge that content relevance is important, and Google can (rightly) hold us accountable for it. So how do we ensure that relevance plays a role in generating ideas for link building campaigns, and that we don’t fall into simply chasing lots of links? Start with your customers More specifically, start with their journey to finding your product or service.
Now, wouldn’t that look a bit weird if a ton of incoming links started to appear pointing to that orphaned page? As an exception, this probably doesn’t make much sense. But if this happens over and over again, it starts to look unnatural. Content bolivia phone number database doesn’t link out to other pages to continue the user journey If a piece of content isn’t relevant to the rest of the site, it’s very difficult to add meaningful internal links or calls to action. So a clear sign that content is irrelevant is a lack of links between the content and other pages.
But also in terms of linking back to that architecture. This is also common because if content is created solely to generate links, then the creator has no incentive to link out to product or category pages – that’s not the purpose of content. How to Ensure Content is More Relevant We should acknowledge that content relevance is important, and Google can (rightly) hold us accountable for it. So how do we ensure that relevance plays a role in generating ideas for link building campaigns, and that we don’t fall into simply chasing lots of links? Start with your customers More specifically, start with their journey to finding your product or service.