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Beintoo launches TV Booster to optimize multi-screen ad strategies in strategic areas

Posted: Thu Dec 26, 2024 8:32 am
by rUparaHmaN014
Beintoo, the data-driven company specializing in digital advertising strategies, announces the launch of TV Booster , the solution designed to optimize multi-screen advertising campaigns.

Today, the market requires planning tools capable of differentiating advertising strategies at a territorial level in an increasingly capillary and profiled manner. TV Booster responds to qatar mobile phone numbers database this need, providing advertisers with timely information on the public according to the selected postcode in order to intercept their target audience on the appropriate channel.

In particular, based on smart TV data, which Beintoo has access to thanks to international partners, this solution identifies the hundred zip codes in which the TV campaign had a lower penetration than the national average, allowing brands to evaluate the real coverage of TV campaigns in certain geographical areas. In this way, it will be possible to subsequently activate geolocalized advertising actions on both mobile and desktop devices, adopting a multi-channel logic , only in the areas where it is most likely to reach the public interested in the sponsored product.

There are many applications for TV Booster, for example: brands can plan incremental reach actions only in specific areas, i.e. where the spot has had less coverage, intercepting, through a mobile campaign, users not exposed to it but potentially interested in the sponsored products. Likewise, it is possible to reach users exposed to the TV ad through a mobile retargeting action developed only in specific postcodes, thus expanding the reach of the message.

“The development of this new product represents a further step in our project to offer increasingly segmented and data-driven digital advertising solutions,” says Antonio Lugones, Head of Sales for Beintoo Spain. “Brands have the opportunity to collect specific insights about their target audience, filtered by postcode; this allows them to plan increasingly personalized strategies at a geographic level, optimizing dedicated advertising investments.