Let's work together to get through this transitional period of B2B marketing.A must-read for marketing beginners! A clear explanation of what "leads" are and how to acquire them
General Marketing
If you are involved in marketing or sales, you will definitely come across the word "lead." If you understand leads, you can say that you have a rough grasp of the flow of customers from marketing to sales.
Many people know that a lead is a "prospect." So what exactly is a "prospect"?
Generally speaking, a lead is a prospective customer that denmark mobile phone numbers database has already purchased a product (this is a " customer "). The English word " lead " means "a clue, a trigger," but in marketing terms, it is better to think of "lead" as "a clue (leading to a purchase)."
American research company SeriusDecisions (now Forrester Research) advocated the Demand Waterfall model, which treats the process from case discovery to order receipt as a funnel, and popularized the framework for leads and approaches in B2B marketing. At the marketing stage alone, they advocate four types of lead concepts : " Automation Qualified Leads (AQLs) ", " Teleprospecting Accepted Leads (TALs) ", " Teleprospecting Qualified Leads (TQLs) ", and " Teleprospecting Generated Leads (TGLs) " , and at the sales stage, they advocate three types of lead concepts : " Sales Generated Leads (SGLs) ", " Sales Accepted Leads (SALs) ", and " Sales Qualified Leads (SQLs) " .
Reference: The Rearchitected Demand Waterfall
In short, there are various names for leads depending on the process they went through to reach marketing or sales. Any "potential customer" who has some interest in the products a company handles and is in the process of ultimately concluding a deal (purchasing) is a lead, or potential customer.