health tips and personal recommendations from trusted influencers are how you build brand trust in China
Posted: Thu Dec 26, 2024 7:18 am
talk about how your product supports digestive health or boosts immunity, as these are things that Chinese consumers care about. Learn from brands that have won the market by making subtle but powerful adjustments to flavors, packaging and messaging to suit local tastes. 2. Leverage social media to collaborate with KOLs Next, social media is your golden ticket. Platforms like TikTok and Little Red Book are where Chinese consumers discover and connect with brands.
But here’s the real secret: KOLs (key opinion leaders). These influencers have huge reach, and working with them can give you instant credibility. But don’t just chase the biggest names — focus on micro-influencers who have deep connections to niche health-conscious communities. Whether it’s a short, engaging video on TikTok of a celebrity making a smoothie with your product or a post on Little Red Book detailing the health benefits of your product, the key is to have authentic, storytelling content.
Recipes, health tips and personal recommendations peru mobile phone numbers database from trusted influencers are how you build brand trust in China. 3. Leverage e-commerce and delivery channels Finally, you have to be where consumers buy — and in China, that means e-commerce. Platforms like Tmall, JD.com and even WeChat mini-programs are your go-tos for distribution. You can also leverage food delivery apps like Meituan and Ele.me, as urban consumers seek convenience. Not only do they buy healthy food, they want it delivered to their doorsteps in minutes.
The key: offer special combos, exclusive online discounts and limited-edition items only available on these platforms. This not only creates demand, but also fosters loyalty and allows your brand to stand out in a crowded market. Influenced by the United States, China has been seeking detox and natural products. This trend is gaining popularity in metropolises like Shanghai and Beijing, even if we can’t say it’s an absolute novelty. In fact, according to BCG, back in 2014, mainland China was the most interested in a healthy lifestyle.
But here’s the real secret: KOLs (key opinion leaders). These influencers have huge reach, and working with them can give you instant credibility. But don’t just chase the biggest names — focus on micro-influencers who have deep connections to niche health-conscious communities. Whether it’s a short, engaging video on TikTok of a celebrity making a smoothie with your product or a post on Little Red Book detailing the health benefits of your product, the key is to have authentic, storytelling content.
Recipes, health tips and personal recommendations peru mobile phone numbers database from trusted influencers are how you build brand trust in China. 3. Leverage e-commerce and delivery channels Finally, you have to be where consumers buy — and in China, that means e-commerce. Platforms like Tmall, JD.com and even WeChat mini-programs are your go-tos for distribution. You can also leverage food delivery apps like Meituan and Ele.me, as urban consumers seek convenience. Not only do they buy healthy food, they want it delivered to their doorsteps in minutes.
The key: offer special combos, exclusive online discounts and limited-edition items only available on these platforms. This not only creates demand, but also fosters loyalty and allows your brand to stand out in a crowded market. Influenced by the United States, China has been seeking detox and natural products. This trend is gaining popularity in metropolises like Shanghai and Beijing, even if we can’t say it’s an absolute novelty. In fact, according to BCG, back in 2014, mainland China was the most interested in a healthy lifestyle.