Take documentation seriously
Posted: Thu Dec 26, 2024 6:54 am
The more you record when tracking your audits, hypotheses, and implementations, the more valuable your records will be when making future marketing decisions based on past data.
This is what separates raw taiwan mobile phone numbers database CROs from the elite, as they can leverage their knowledge to move beyond the “quick wins” and perform more advanced conversions based on prior knowledge.
Your notes should track:
The results of your audit
The hypothesis (be sure to include the why when proposing the change)
How you performed the A/B test (exact language or screenshots here are a must)
The metrics, including the difference between them.
The decision made based on the metrics, as well as the reason for the decision.
In conclusion
Your CRO results are likely to be only as good as the process by which you build, test, and annotate your process.
Before you run A/B tests with reckless abandon, define a process and long-term goals so you can sustainably improve your conversions instead of converting a handful more leads without a true understanding of why.
There are a ton of useful tools you can use to create a scalable, repeatable process for formulating hypotheses, implementing A/B testing, and analyzing and recording the results. Just remember, the limiting factor for your CRO is your commitment to the process.
This is what separates raw taiwan mobile phone numbers database CROs from the elite, as they can leverage their knowledge to move beyond the “quick wins” and perform more advanced conversions based on prior knowledge.
Your notes should track:
The results of your audit
The hypothesis (be sure to include the why when proposing the change)
How you performed the A/B test (exact language or screenshots here are a must)
The metrics, including the difference between them.
The decision made based on the metrics, as well as the reason for the decision.
In conclusion
Your CRO results are likely to be only as good as the process by which you build, test, and annotate your process.
Before you run A/B tests with reckless abandon, define a process and long-term goals so you can sustainably improve your conversions instead of converting a handful more leads without a true understanding of why.
There are a ton of useful tools you can use to create a scalable, repeatable process for formulating hypotheses, implementing A/B testing, and analyzing and recording the results. Just remember, the limiting factor for your CRO is your commitment to the process.