When planning your email production workflow

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And are some examples of these tools. If you have one, you can always use the coding tools they provide to speed up the process. Test your emails Do you think your newsletter is mobile-optimized? Think again. One in five emails is not mobile-friendly. Do you know why this happens? You are not testing your email properly against all devices and email service providers. , include a testing phase. Even pre-tested email templates should be checked before being sent to subscribers. You can use a variety of tools and software to help you preview emails before sending them.


and Email on are two tools that allow you to test email. They are preview tools with a one-day free trial that allow you to check emails on popular and not-so-popular email clients. Can you see your image in the asia mobile number list email? Check for spelling errors, design alignment, and other common issues. Establish different workflows Not every activity has the same automated workflow. For example, a welcome email workflow will be different than a lead nurturing workflow, and a lead nurturing workflow will be completely different than a re-engagement workflow.


The email series, frequency, and goals you want to achieve with these three will be completely different. Here are some workflows that should be part of your email marketing: Welcome Email Engagement Email Re-Engagement Email Lead Nurturing Email Sales Workflow Email Cart Abandonment Email When defining your email production workflow, make sure to take into account the different types of email marketing campaigns and the automated workflows you set up for them individually. This will help you thoroughly nurture your opportunities and allow you to meet the needs of your target audience without compromising the quality or speed of your marketing campaigns.