To properly approach a B2B marketing strategy, we have to start by answering these 6 questions:
Posted: Tue Jul 01, 2025 6:11 am
1) How do we get the attention of ukraine phone number library our ideal client? (ATTENTION)
Without attention there is no conversion.
2) How do we get the market to buy into our narrative/story? (VISION)
Strong brands are those that know how to frame their product or service within the perspective of a broader story.
3) How do we get our potential customers to know everything about our product? (PRODUCT)
A confused customer doesn't buy.
4) How do we get more buyers to our site, ready to buy? (INTENT)
The goal of marketing is to make the decision easier for the buyer.
Your customer should be 70% to 90% sure they want to move forward when speaking with your sales team.
5) How do we design a high-quality shopping experience? (TOUR).
6) How do we create affinity for our brand? (BRAND)
In a context where differentiation based on product or service features is dying, it is key to have a strong brand.
And once you have these six questions answered, there comes a time when we have to make this decision: which marketing model are we going to prioritize to achieve this?
In this article, I want to share with you what I believe are all the marketing models you can use in the B2B world.
What are marketing models?
The marketing model defines the ultimate goal we hope to achieve with our actions and initiatives and guides the focus of our content and messages.
Answer the final question: What do we ultimately need marketing to achieve in terms of communications to achieve our goal?
Do we need our audience to trust us more?
Do we need our audience to be more aware of their problem?
Without attention there is no conversion.
2) How do we get the market to buy into our narrative/story? (VISION)
Strong brands are those that know how to frame their product or service within the perspective of a broader story.
3) How do we get our potential customers to know everything about our product? (PRODUCT)
A confused customer doesn't buy.
4) How do we get more buyers to our site, ready to buy? (INTENT)
The goal of marketing is to make the decision easier for the buyer.
Your customer should be 70% to 90% sure they want to move forward when speaking with your sales team.
5) How do we design a high-quality shopping experience? (TOUR).
6) How do we create affinity for our brand? (BRAND)
In a context where differentiation based on product or service features is dying, it is key to have a strong brand.
And once you have these six questions answered, there comes a time when we have to make this decision: which marketing model are we going to prioritize to achieve this?
In this article, I want to share with you what I believe are all the marketing models you can use in the B2B world.
What are marketing models?
The marketing model defines the ultimate goal we hope to achieve with our actions and initiatives and guides the focus of our content and messages.
Answer the final question: What do we ultimately need marketing to achieve in terms of communications to achieve our goal?
Do we need our audience to trust us more?
Do we need our audience to be more aware of their problem?