What data is collected in CDP, what can you do with it

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Demographic data: This includes information about the customer's age, gender, location, education and other characteristics.
Customer activity data: Purchase history, website visits, interactions with advertising and content, reviews, etc.
Preferences and Interests: Information about what products or services the customer prefers, his interests and preferences.
Information about communication methods: Email address, phone number, social media accounts and other data that the user enters into forms.
Data from CRM systems: History of interaction with the brand, transaction statuses and other customer indicators.
Analytics metrics: Page views, time on site, conversions and other metrics.
Information from e-commerce systems: Data on orders, shopping carts, and philippines telemarketing data preferences are important here.
What you can do with this data in the CDP platform:
Creating complete target audience profiles: Combining data from different sources allows you to automatically segment customers and optimize user interest .
Conducting personalized marketing campaigns: Ability to organize personalized and relevant advertising campaigns, message chains for target audiences, remarketing and dynamic content modeling .
Improving customer experience: Providing all target audience segments with more relevant service, personalizing content and offers.
Marketing Campaign Performance Analysis: Data from CDP is used to analyze campaign performance, optimize strategies, and make informed decisions.
Predicting future customer behavior: Information from the CDP can be used to predict future customer behavior and tailor strategies to their needs.
Integrating CDPs with CRM systems provides brands with invaluable customer information and the ability to use it to analyze acquisition channels, model customer journeys, and optimize business processes.