Best Practices for SMS Marketing
Posted: Tue Jun 17, 2025 10:43 am
- **Social Media Campaigns**: Utilize social media platforms to run targeted campaigns that prompt users to share their mobile numbers for special promotions or updates.
- **In-Person Events**: If you attend trade shows or community events, set up a booth where attendees can sign up with their mobile numbers for newsletters or future communications.
Once you've collected mobile phone numbers, it's essential to implement best practices in your SMS marketing efforts:
- **Get Permission**: Always ensure that you have accurate cleaned numbers list from frist database explicit permission from individuals before sending them promotional messages. This builds trust and complies with regulations like the Telephone Consumer Protection Act (TCPA).
- **Personalize Your Messages**: Tailor your messages based on customer preferences and behaviors. Personalization increases engagement rates and enhances the customer experience.
- **Timing is Key**: Send messages at appropriate times when recipients are most likely to read them. Avoid sending texts late at night or during inconvenient hours.
- **Include Clear Calls-to-Action (CTAs)**: Every message should include a clear CTA directing recipients on what steps to take next—whether it’s visiting your website, signing up for an event, or making a purchase.
- **In-Person Events**: If you attend trade shows or community events, set up a booth where attendees can sign up with their mobile numbers for newsletters or future communications.
Once you've collected mobile phone numbers, it's essential to implement best practices in your SMS marketing efforts:
- **Get Permission**: Always ensure that you have accurate cleaned numbers list from frist database explicit permission from individuals before sending them promotional messages. This builds trust and complies with regulations like the Telephone Consumer Protection Act (TCPA).
- **Personalize Your Messages**: Tailor your messages based on customer preferences and behaviors. Personalization increases engagement rates and enhances the customer experience.
- **Timing is Key**: Send messages at appropriate times when recipients are most likely to read them. Avoid sending texts late at night or during inconvenient hours.
- **Include Clear Calls-to-Action (CTAs)**: Every message should include a clear CTA directing recipients on what steps to take next—whether it’s visiting your website, signing up for an event, or making a purchase.