6. Is Your Keyword Phrase Unique?
Another thing that Yoast searches for is if you’ve used the keyword in previous blog posts. You will usually only use a specific target keyword phrase once. You may choose to do other similar blog posts to Colombia Phone Number Library traffic for similar searches, but the exact keyword phrase is usually only used once per blog.
7. SEO in Image Alt Attributes
Image alt attributes, also known as “alt tag” or “alt description,” are HTML attributes that provide a text alternative for blog images used on websites. When you add an alt tag to an image, you show search engine crawlers what the photos are. A search engine can’t identify the manner of images without alt attributes—so it’s another way to boost your SEO.
8. Length of Your Blog Post
Another thing that can help with your SEO optimization is the length of your blog posts. Longer posts—with meaningful, helpful writing—tend to perform better than blog posts that are less than 1,000 words.
According to Yoast, defining the text length of your blog post is quite obvious: it’s how long your text is. But why does it matter? Well, you have a higher chance of ranking in Google if you write long, high-quality blog posts of 1,000 words or more…
When your text is longer, Google has more clues to determine what it’s about. The longer your (optimized) text, the more often your focus keyword phrase appears. This is no excuse for keyword phrase stuffing, though! If you optimize your copy naturally, your focus keyword phrase will pop up here and there throughout your text. You can also fit in more synonyms and related keyword phrases.
In a longer post, you can add more headings, links, and images, wherein you can also mention the keyword phrase and where it is relevant and natural. So the more content you can fit into a blog post (while still adding value to readers), the more on-topic your content will appear, and search engines are more likely to treat it as high-quality information.
On my blog, I specialize in long-form content because it ranks well for the niche I talk about in the most important keyword phrases I go after on Google—and also because I can provide more valuable content for readers. With longer, more thorough guides, people visiting my site can find most (if not all) of the answers they’re searching for on any given subject.
9. SEO (Meta) Title Length
Yoast also checks the width of your title and lets you know if it’s too long or too short.
When you have the optimal length, Yoast will put a green bullet point next to the headline in your SEO analysis section (also pictured in the screenshot above).
10. Keywords in the Slug (Blog Post Permalink)
6. Is Your Keyword Phrase Unique?
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