Debunking Sales Myths: TOP 5

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You are probably familiar with sales myths, although you may not know that many of them are far from reality or, at least, only valid under certain circumstances. The existence of these legendary “hypotheses” is in many cases equated with the entire history of the sales industry, so not everyone questions them.

Sales Myths

The Most Popular Sales Myths
There are sales myths that many professionals in the commercial field often use. As a result, these “statements” often become the cause of problems and failures in businesses related to trade:

"Universal soldier". Do you think that a good salesperson can sell anything? This is a misconception. In particular, only wholesale and retail sales have significant differences, which accordingly requires different skills and abilities from salespeople. The same can be said about the sale of certain types of goods, such as household appliances, auto brunei email list arts or cosmetics. Obviously, in each individual case, knowledge is needed that will help professionally serve customers. Even online and offline specialists have different tools and techniques in their arsenal for making sales.
"The main thing is an attractive price." Many people tend to believe that the success of any sale largely depends on the price of the product. Is this really true? Of course, most buyers pay attention to the price and take it into account when making a purchase decision. But will it be decisive if the client, for example, is poorly served? The question is rhetorical... Therefore, successful sales require a comprehensive approach.
"No is no contest." Very often, a customer's refusal is perceived as final and they immediately agree with it. But this is the wrong tactic. Sometimes the customer himself does not know what he wants. Therefore, who else but the seller can overcome his refusal, especially in this case? It is enough to demonstrate the benefit that the customer can get from the purchase. Perhaps the reason for the refusal lies in something else, the main thing is to find out and convince the interlocutor.
The Most Popular Sales Myths

The Dumbest Sales Myths
Here are two of the stupidest myths about sales. Why stupid? Because many people blindly believe them, without even thinking about whether they are true. And in vain. After all, not knowing how things really are can cost you success and a significant share of your profits. It would be simply stupid to lose customers because of these misconceptions.

"The customer is always right." You've probably heard this phrase more than once and maybe even agree with it. But it shouldn't be taken literally, and even more so, you shouldn't fawn overly on the customer. Of course, this doesn't mean that you have to foam at the mouth to prove that you're right, interrupt the customer, or literally force him to buy something from you. You should be moderate in everything. And at the same time, the main thing is to use facts and make competent arguments in favor of your offer. Then no one will have to prove that you're right.
"The seller is the buyer's best friend." Of course, every client likes a friendly attitude. But you need to know when to stop. You shouldn't pretend to be the best friend at the first meeting with the buyer. Insincerity will be noticeable, and few people like it when their personal space is invaded without their permission. It's better to emphasize your professionalism and help the client make a choice that they will be happy with. Of course, friendly relations with the buyer can develop, but this takes time. Therefore, you shouldn't rush things.
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Categories: Blog , Useful articles , Sales
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