Sales Promotion: How to Sell Fast
Posted: Tue Dec 24, 2024 7:22 am
Marketers work hard to increase sales. They invent new methods or use classic ones. And sales promotion is one example of a classic approach. Effective, as practice has shown.
If you want to implement it, please contact Fractus for advice.
Sales promotion: what is it all about?
Sales Promotion literally means “sales promotion”. And sales promotion is a set of marketing activities designed to convince a client to buy a product that interests him and brings him benefits.
It is short-term in nature – usually lasts for several days, and during this time the buyer’s opinion should change in favor of purchasing the product.
Sales promotion: what is it all about?
Objectives of admission
The method has several goals:
bring profit to the company;
to interest a potential client and turn him into a buyer;
promote a new product;
enter a new market;
attract new clients;
sell a specific product;
increase recognition of a company or product;
obtain information about the buyer's attitude to price.
Types of sales promotion
Customer stimulation ( consumer promotion ). These are antarctica email list 5644 contact leads various perks that make people want to buy a product. For example, discounts, samples, gifts (more details in the groups of techniques).
Trade promotion . The list includes incentives for selling companies or distributors . The goal is to increase sales volumes and speed up turnover. These are discounts on purchases, gifts for traders, additional payments, free displays for points of sale, special purchasing conditions , etc.
Groups of stimulation techniques
In general, facilitation techniques can be grouped as follows:
activities (raffles, events, competitions);
monetary rewards (points, bonuses, gifts, winnings);
testing (tastings, test drives, samples for sale, small batches for trial sales, free distribution);
cost reduction (benefits, discounts, installments, etc.).
If we speak in terms of examples, then this is the well-known Black Friday - with stunning discounts. Or a gift of the same product with the main purchase. Or the accrual of bonuses to the card with the possibility of exchanging them for a product.
Which companies use sales promotion?
First of all, newcomers to the market who need to quickly increase sales resort to these methods. However, brands that are firmly on their feet also arrange such incentives. Companies selling alcohol and tobacco products, especially in countries where such advertising is prohibited, also use the method.
But those who don't use incentive techniques are companies selling premium products.
Which companies use sales promotion?
Disadvantages of the strategy
The methods must be implemented with caution, as there are pitfalls.
Firstly, when there are ongoing promotions, clients will only expect special offers.
Secondly, such offers can negatively affect the company's image, since the product will no longer look valuable and unique.
Third, customers will begin to perceive the product as cheap, cheaper than what the company usually sells it for.
Sales support from Fractus
Need such a strategy, but don't have specialists to create it? Order the service from Fractus.
Our marketers, after analyzing your business, product, and clients, will create a strategy for you that you can easily implement. And they will select a set of activities that will best suit your business. You will enjoy its fruits: a rapid increase in sales. Contact us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
If you want to implement it, please contact Fractus for advice.
Sales promotion: what is it all about?
Sales Promotion literally means “sales promotion”. And sales promotion is a set of marketing activities designed to convince a client to buy a product that interests him and brings him benefits.
It is short-term in nature – usually lasts for several days, and during this time the buyer’s opinion should change in favor of purchasing the product.
Sales promotion: what is it all about?
Objectives of admission
The method has several goals:
bring profit to the company;
to interest a potential client and turn him into a buyer;
promote a new product;
enter a new market;
attract new clients;
sell a specific product;
increase recognition of a company or product;
obtain information about the buyer's attitude to price.
Types of sales promotion
Customer stimulation ( consumer promotion ). These are antarctica email list 5644 contact leads various perks that make people want to buy a product. For example, discounts, samples, gifts (more details in the groups of techniques).
Trade promotion . The list includes incentives for selling companies or distributors . The goal is to increase sales volumes and speed up turnover. These are discounts on purchases, gifts for traders, additional payments, free displays for points of sale, special purchasing conditions , etc.
Groups of stimulation techniques
In general, facilitation techniques can be grouped as follows:
activities (raffles, events, competitions);
monetary rewards (points, bonuses, gifts, winnings);
testing (tastings, test drives, samples for sale, small batches for trial sales, free distribution);
cost reduction (benefits, discounts, installments, etc.).
If we speak in terms of examples, then this is the well-known Black Friday - with stunning discounts. Or a gift of the same product with the main purchase. Or the accrual of bonuses to the card with the possibility of exchanging them for a product.
Which companies use sales promotion?
First of all, newcomers to the market who need to quickly increase sales resort to these methods. However, brands that are firmly on their feet also arrange such incentives. Companies selling alcohol and tobacco products, especially in countries where such advertising is prohibited, also use the method.
But those who don't use incentive techniques are companies selling premium products.
Which companies use sales promotion?
Disadvantages of the strategy
The methods must be implemented with caution, as there are pitfalls.
Firstly, when there are ongoing promotions, clients will only expect special offers.
Secondly, such offers can negatively affect the company's image, since the product will no longer look valuable and unique.
Third, customers will begin to perceive the product as cheap, cheaper than what the company usually sells it for.
Sales support from Fractus
Need such a strategy, but don't have specialists to create it? Order the service from Fractus.
Our marketers, after analyzing your business, product, and clients, will create a strategy for you that you can easily implement. And they will select a set of activities that will best suit your business. You will enjoy its fruits: a rapid increase in sales. Contact us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!