Paraverbals in sales: forming a positive attitude of clients to a commercial offer

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Paraverbals is a section of linguistics that studies the transmission of information through sound means. These include intonation, timbre, rhythm, tempo, volume of speech, accents. These paralinguistic elements form an opinion about the other participant in communication at a subconscious level - gender, age, nationality, self-esteem, mood, attitude towards the interlocutor.

Paraverbal communication plays a very important role in sales, as it does in life.

Why is paraverbal communication needed in sales?
Traditional sales are dialogues between the seller and the buyer. To please the client, it is important not only what we say, but also how. Each word, phrase should have the right emotional coloring, expressed with the help of the above-mentioned non-linguistic means. Unfortunately, paraverbals are not given enough attention, although anguilla email list 7582 contact leads ignorance of where and what intonation is appropriate in sales can completely change the meaning of the spoken phrase to the opposite. Therefore, the seller must be able to control his voice in order to establish a trusting relationship with the buyer from the first minutes of communication. In addition, mastering voice tools helps to solve the following problems:

focus on the benefits of the product;
give the client confidence to conclude a deal;
turn him into a regular customer.
Why is paraverbal communication needed in sales?

What paraverbal communication sells?
As statistics show, 50% of sales in companies do not happen because the salesperson or manager spoke poorly to the client. Buyers want to feel on a good emotional level during communication, special, if this is not the case, they go to competitors.

What should your voice sound like to effectively interact with your client?

The speech rate is average. During a dialogue with a buyer, you should not speak too quickly, so that the person can keep up with the seller's train of thought, but not too slowly, otherwise he will start to get bored.
Intonation . The following types of intonation help to successfully close a deal: businesslike, confident, interested, friendly, cheerful. Avoid monotonous speech.
Chest voice . This is a great tool for increasing sales. Chest voice is associated with successful and strong people. But this does not mean that people with a high voice should not start a career in sales. This characteristic of the sound of the sounds spoken can be trained. In addition, the voice in the morning is much lower than in the evening, so important deals should be made in the first half of the day.
Accents . You can't speak on one sound note - otherwise the client will become uninterested in communicating, he will want to quickly end the conversation. To control the buyer's attention, emphasize key words with intonation and volume.
Smile . Although it is a non-verbal tool, when a person smiles, the voice sounds completely different. A smile is heard. For example, when training Call Center employees, the ability to smile during a conversation is considered the most important skill.
What paraverbal communication sells?

To effectively use these tools in practice, you need to tune in emotionally, concentrate on the sale and establishing contact with the buyer . All personal problems, negative emotions should be discarded. In addition, it is equally important to work out, train both verbal (literate, informative and logically correctly constructed speech, without water) and non-verbal communication (neat appearance, friendly facial expressions and gestures). To achieve the set sales goal, influence the buyer and his attitude to the commercial offer, it is necessary to correctly use all three methods of communication together.

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