Our research found retailers believe the top practical uses of generative ai include composing personalized responses for service agents (32%), creating a digital shopping assistant to help customers find a product (30%), promotions for loyalty members (27%), and producing creative assets (26%).
Still not sure where to start? Look at areas where both operational efficiency and customer experience can benefit. These often are areas where employees are in the loop to confirm, verify, and validate ai’s recommendations:
try marketing functions like automated email content afghanistan phone number list creation or audience segmentation
beef up commerce with seo-boosted product descriptions, personalized product feeds, conversational commerce, or a commerce concierge
round out customer service with human-sounding (but gpt-generated) responses, automated work summaries, and search answers
increase sales with opportunity suggestions, sales bots, and email generation
what you can do: test and learn with generative ai. Find a simple use case for a targeted pilot, then try, test, tweak, and evaluate before undertaking company-wide deployment.