Traditional Advertising: Features and Benefits

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All types of advertising are good for promoting goods and services. And it is in vain that they say that it has gone online: traditional advertising still remains effective. It can still be seen on billboards and transport, in leaflets and on TV, heard on the radio.

The Fractus company offers to order the service. You will receive a well-thought-out advertising strategy that will give results in the form of recognition and increased sales .

Traditional Advertising: What's the Point?
Until recently, offline advertising was simply called advertising – until the advent of the digital variety. It promotes mass-market products and is aimed at a fairly large target audience.

The advantages of this type of promotion are low andorra email list 24290 contact leads competition (in the web segment it is much higher), coverage of an audience that does not use the Internet, and the impossibility of blocking.

The type of promotion to choose depends on the product and the target audience.

Traditional Advertising: What's the Point?

What types of offline advertising exist?
Outdoor or street advertising . Signs, billboards, city lights, super sites, digital boards, poster stands, transport (corporate and public) - all these are platforms for it. It is placed in places with large crowds of people. Bright, dynamic, creative - this will hook in the best way.
INDOOR (indoor advertising). Localized in premises that handle large flows of people. The list includes shopping and entertainment centers and entrances, airports and banks, pharmacies and business centers. The content is different: video, audio, text. It hits the target if it is placed in a place where the target audience is gathered. So in a pharmacy they advertise medicines, in a household chemicals store - powders and shampoos, in a bank lobby - credit programs.
In the media (TV, radio, press). A classic of the genre. And such traditional advertising examples from thirty years ago make you remember with nostalgia. Modern options with a professional approach are also capable of generating interest, not irritation. Radio and television allow you to reach a wide range of consumers. But narrow-profile printed publications act precisely on the target audience. For example, a wedding magazine is an excellent platform for promoting the services of an event agency, a car magazine is ideal for advertising a new car.
Printed products . Anything that is not related to the press and is printed on paper for the purpose of advertising is considered such products. These are booklets, leaflets, flyers, brochures and other handouts. Most often, they are distributed near their own point of sale. The most daring ones – near competitors.
Branded products . Products that consumers use every day: diaries and cups, flash drives and folders, pens and keychains. As a rule, it contains only the logo and the company name, sometimes a slogan. Such a product must be of high quality and not resemble a cheap fake.
What types of offline advertising exist?

Benefits of working with Fractus
To order traditional advertising, contact Fractus. We promise:

Comprehensive work . Starting from planning and strategy development, ending with the delivery of the finished result.
Creative approach . We use those techniques that will help make advertising original and interesting. And no one will call it annoying.
Staff of specialists . A team will work on solving the problem, which will have all the necessary tools at its disposal: experience, knowledge, equipment.
Effective result . Your advertising will work, which means it will bring recognition and profit.
Call us now! Our specialists will help you choose the advertising channel that will bring you the greatest success in your case.

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