it must correspond to the brand's corporate style;
Posted: Tue Dec 24, 2024 5:58 am
The site should not look like sites with mass-market products.
If you have the same product range for regular and premium customers, you can create two separate sites and set up different ads for each segment of the target audience. Then it turns out that customers of each group will be directed to "their" sites.
When launching an advertisement, it is important to label your products correctly, for example, you can label them as “premium” or “luxury”. But remember that there are differences between these concepts:
cost – premium products always cost more than regular ones, but at the same time are cheaper than luxury goods or services;
quality – both types of products are of higher quality than their inexpensive counterparts, but the quality of luxury goods is higher than that of premium goods;
quantity – luxury goods are made to order, their afghanistan email list 168973 contact leads quantity is always limited. Premium products are produced on a conveyor belt in quantities close to the average segment.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153131
Conducting negotiations with VIP clients
VIP clients require a personal approach: from discounts and deferred payments to more attention and personal service.
Clarity and concreteness
During the conversation, you should support your words with examples from your own practice, use documents and tables to demonstrate the results of your work, provide samples of contracts or agreements, indicate the cost of the product and its calculation, possible transaction options. You can present the product using advertising brochures, presentations or catalogs. Videos or presentation films will also be useful.
The opinions of authoritative people – mutual acquaintances, experts, partners – find a very good response from VIP clients. Let them see the results of marketing research, provide specific data, economic indicators, show reviews from other clients, demonstrate the results of your work.
Try to be more specific during meetings or negotiations, do not allow yourself lyrical digressions, only a friendly smile or a small amount of humor that is appropriate to the topic will be appropriate. Focus on the client's needs, give clear answers to questions, always be ready to explain or clarify something.
Recommended articles on this topic:
How to get contacts from a client: the most effective methods
B2B Marketing: Key Features, Promotion Channels
32 Ways to Attract Clients: Proven and Unconventional
Ability to speak and ask questions
To clarify the client's needs, use open questions that require detailed answers. For example: "What are your wishes?" They will most likely list their wishes and tell you what they expect from communicating with you.
If you need to get a more specific answer in a separate part of the conversation, choose a work option or service, then ask a closed question that can only be answered with "yes" or "no" or formulate a question-objection, for example: "Are you satisfied with our terms, should we sign the contract?". If the client answers negatively, then you should again return to alternating open and closed questions. Also use glue (linking) questions, for example: "Does the purchase of this car meet your requirements for a vehicle?"
Rules for working with VIP clients
Source: shutterstock.com
To avoid misunderstandings, always clarify if something said by a VIP client is unclear to you, otherwise your arrogance or the partner's prudence may lead to trouble. If the meaning of the client's words has an ambiguous interpretation, then to confirm, repeat what he said earlier, rephrase his words, summarize the results of the conversation out loud to clarify the agreemen
If you have the same product range for regular and premium customers, you can create two separate sites and set up different ads for each segment of the target audience. Then it turns out that customers of each group will be directed to "their" sites.
When launching an advertisement, it is important to label your products correctly, for example, you can label them as “premium” or “luxury”. But remember that there are differences between these concepts:
cost – premium products always cost more than regular ones, but at the same time are cheaper than luxury goods or services;
quality – both types of products are of higher quality than their inexpensive counterparts, but the quality of luxury goods is higher than that of premium goods;
quantity – luxury goods are made to order, their afghanistan email list 168973 contact leads quantity is always limited. Premium products are produced on a conveyor belt in quantities close to the average segment.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153131
Conducting negotiations with VIP clients
VIP clients require a personal approach: from discounts and deferred payments to more attention and personal service.
Clarity and concreteness
During the conversation, you should support your words with examples from your own practice, use documents and tables to demonstrate the results of your work, provide samples of contracts or agreements, indicate the cost of the product and its calculation, possible transaction options. You can present the product using advertising brochures, presentations or catalogs. Videos or presentation films will also be useful.
The opinions of authoritative people – mutual acquaintances, experts, partners – find a very good response from VIP clients. Let them see the results of marketing research, provide specific data, economic indicators, show reviews from other clients, demonstrate the results of your work.
Try to be more specific during meetings or negotiations, do not allow yourself lyrical digressions, only a friendly smile or a small amount of humor that is appropriate to the topic will be appropriate. Focus on the client's needs, give clear answers to questions, always be ready to explain or clarify something.
Recommended articles on this topic:
How to get contacts from a client: the most effective methods
B2B Marketing: Key Features, Promotion Channels
32 Ways to Attract Clients: Proven and Unconventional
Ability to speak and ask questions
To clarify the client's needs, use open questions that require detailed answers. For example: "What are your wishes?" They will most likely list their wishes and tell you what they expect from communicating with you.
If you need to get a more specific answer in a separate part of the conversation, choose a work option or service, then ask a closed question that can only be answered with "yes" or "no" or formulate a question-objection, for example: "Are you satisfied with our terms, should we sign the contract?". If the client answers negatively, then you should again return to alternating open and closed questions. Also use glue (linking) questions, for example: "Does the purchase of this car meet your requirements for a vehicle?"
Rules for working with VIP clients
Source: shutterstock.com
To avoid misunderstandings, always clarify if something said by a VIP client is unclear to you, otherwise your arrogance or the partner's prudence may lead to trouble. If the meaning of the client's words has an ambiguous interpretation, then to confirm, repeat what he said earlier, rephrase his words, summarize the results of the conversation out loud to clarify the agreemen