Personalize and Segment
Posted: Tue May 20, 2025 6:31 am
Most people will just send out the same email to everybody. But, you should be targeting different messages to different people. For example, the message you send to somebody who last purchased last week might be different than the message to somebody who purchased last 6 months ago.
Tools like Hello Bar allow you to set up targeting to easily iraq telegram phone number list organize your list into different buckets. And, tools like Klaviyo allow you to personalize emails to different segments based on behaviors or demographics or other.
Popup targeting by Hello Bar
Add value
Just like in growing your list, increasing the engagement and effectiveness of your ecommerce email marketing depends on you regularly adding value. Educate and then sell rather than just sell.
Use email to upsell recent purchases
Don’t forget to use your email marketing to help upsell recent orders. For example, if somebody just ordered flowers at Jim’s flower shop, Jim could send a coupon to send another order to another person right away. When somebody buys flowers for their mom and receives an email to purchase flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase the average order value.
Tools like Hello Bar allow you to set up targeting to easily iraq telegram phone number list organize your list into different buckets. And, tools like Klaviyo allow you to personalize emails to different segments based on behaviors or demographics or other.
Popup targeting by Hello Bar
Add value
Just like in growing your list, increasing the engagement and effectiveness of your ecommerce email marketing depends on you regularly adding value. Educate and then sell rather than just sell.
Use email to upsell recent purchases
Don’t forget to use your email marketing to help upsell recent orders. For example, if somebody just ordered flowers at Jim’s flower shop, Jim could send a coupon to send another order to another person right away. When somebody buys flowers for their mom and receives an email to purchase flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase the average order value.