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How Consent Applies Across Use Cases

Posted: Mon May 19, 2025 6:54 am
by muskanhossain
1. Two-Factor Authentication (2FA)
Phone numbers used for 2FA generally fall under legitimate interest, not marketing. Still, it’s good practice to explain why the number is needed.

2. SMS Marketing
Requires prior express written consent in many jurisdictions. A user must clearly agree to receive marketing messages via phone.

3. User Profile Creation
Phone numbers used for registration must be accompanied by clear notices and privacy policies explaining how the data will be stored and used.

4. Data Sharing with Third Parties
Explicit consent is typically required before sharing phone numbers with third-party partners or services.

User Rights Related to Phone Number Data
Consent is just one part of broader data rights. Under belarus phone number data privacy laws, users have the right to:

Access: See what data is collected, including phone numbers.

Correction: Fix errors in their personal data.

Deletion: Request that their phone number be deleted from systems.

Portability: Transfer their data to another provider.

Opt-Out: Decline or withdraw consent for certain uses.

Organizations must build systems and workflows that make exercising these rights simple and transparent.

Future Trends in Consent and Phone Number Privacy
As digital ecosystems evolve, so too will consent models and user expectations. Some emerging trends include:

1. Granular Consent
Rather than a single checkbox, users may be offered fine-grained control over how their phone numbers are used—e.g., separate preferences for SMS, WhatsApp, and push notifications.

2. Contextual Consent
Consent requests tailored to specific user interactions and device types. For example, a mobile app might ask for consent differently than a web platform.

3. Biometric Verification Instead of Phone Numbers
Some services are moving away from using phone numbers for identity verification and turning to biometric identifiers such as fingerprint or facial recognition.

4. AI-Powered Consent Management
Tools that help businesses dynamically update consent mechanisms and honor user preferences across platforms.