Hyper-personalization and Delivery Experience in e-commerce

[mdabuhasan]

According to Qapla', in 2024 e-commerce will have to focus on hyper-personalization of the purchasing experience, latest-generation technologies and the Delivery Experience.

On the i-personalization front , behavior analysis guided by Artificial Intelligence (AI) allows to optimize the online shopping experience, involving users and incentivizing them telegram data through targeted marketing strategies. With conversational commerce, a new online shopping model, users interact with virtual assistants to search for and purchase products and, with specific apps, catalogs can be created based on user behavior, anticipating their preferences and ensuring personalized shopping experiences.

Among the advanced technologies, the new chatbots stand out, which in addition to being assistance tools, also prove to be sales engines capable of replicating the physical shopping experience thanks to the addition of images and videos in real time. Contributing significantly to increasing the conversion rate.

Finally, on the topic of Delivery Experience , there is much work to be done. In fact, according to Qapla' data, despite the increase in online purchases, the average percentage of problems during shipments has remained constant at 3%2. Problems that affect consumer loyalty, who during online purchases want to experience a context similar to that of a boutique, with targeted advice and personalized offers. In this context of Personal Customer Journey, transparency in order tracking is essential, as is "one-to-one" communication aimed at user needs. An Unguess survey for Qapla' revealed that the absence of post-shipment communications generates anxiety in 47% of customers and compromises the credibility of the shop for 33%.