The ideal answer : everything. Social media, blogs, affiliate marketing… The more global the localization of your marketing materials, the better. For example, social media has the power to engage potential customers more.
The realistic answer : Start with what you can and continue to do so as you build your local market presence. It all depends on each company's capabilities and needs.
When we say you need to localize everything, we don't mean you rcs data south korea need to translate every single post on your blog. You've localized your product, your web presence, your customer service, and your main marketing resources. That's already a huge amount, and it should be enough to start penetrating your new market and getting results.
What we do (and what we recommend to you) is to locate the marketing assets that are relevant to the market you are targeting at a given time.
You'll learn a lot along the way. And that's exactly what brings us to the final key to marketing localization.
Try, and try again
After much research, work, and testing, our localization initiatives are truly paying off. To give you a glimpse, here's a map of our international presence to date:
But if we had one lesson from our experience to share with you, it's to try, measure your results, adjust, and try again.
You've probably noticed that all marketing localization guides invariably talk about trial and error. Targeting a new territory to market a product takes a lot of work. Research, preparation, and consultation all play an important role in this process. But if there's one essential process in marketing, it's testing.
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