7 Marketing Strategy Tips for Business in 2024
Posted: Tue Apr 22, 2025 4:33 am
Marketing first. Here you will find 7 simple practical tips for your communication for 2024. A useful guide to understand the current trends.
TABLE OF CONTENTS
Marketing Strategies for Business: 7 Practical Tips for Your Communication in 2024.
Respect your customers
Responsive design for websites
Minimalist design
Simplify mobile payments
Make videos for Facebook, Instagram and TikTok
Enhance your videos with professional templates
Why not think about being just mobile?
Marketing Strategies for Business: 7 Practical Tips for Your whatsapp number list Communication in 2024.
Sales today are certainly more complex than a few years ago. Especially if we do not use the right tools to find new customers and sell more to those already acquired.
The first thing to know is that today every promotional activity must give top priority to mobile devices. In fact, mobile is no longer just a plus to add to the old strategy, but has become the central element for every business . Not only Google, Facebook and the other web giants who have bet everything on smartphones tell us this, but above all the real usage data teaches us this (see here the Italian data extracted from Audiweb in September 2021 ).
Mobile marketing has become a primary focus for every type of business. Today, we find customers on their smartphones, so we need to be equipped with the right tools. The vast majority of users use a smartphone and as much as 79% of the time spent online is through a mobile device.
Let's now discover some practical suggestions to put into practice in 2022.
Respect your customers
The smartphone has become a personal tool, almost sacred for many. 70% of Italians check it as soon as they wake up and it is the last thing they turn off before going to sleep.
The first rule is to communicate with our customers in a respectful way. Whether we send them an email, a text message or a push notification, we must be sure that the message is appreciated and not rejected.
Customers want to receive messages that contain promotions, special offers, news or participation in sensational events. The messages you send them should never contain periodic reminders inviting them to buy or that the offer is expiring, etc.
The information must be entered into the right process, so it must be sent wisely depending on the interest and situation the customer is in.
Responsive design for websites
Responsive design is a graphic approach in which the website offers an excellent display and the right information depending on whether you are using a desktop computer, a tablet or a smartphone.
Another popular option is to create two versions of the website: a desktop version, complete with information, and a simplified version for mobile devices (some even differentiate between smartphones and tablets).
Finally, if you use a business email marketing system, make sure your emails are mobile-friendly because otherwise you risk having a very high bounce rate .
Minimalist design
According to a cmsreport research, 57% of people will not recommend a business that has a poorly designed website. The current trend is to reduce texts to the bare minimum. Many do not have the time or desire to read promotional pages that have 3-4 pages of text full of “sidebar” words. Today's watchword is “essential”.
Today the main pages must be direct, have texts that immediately focus on the product/service and must be enriched with representative images/videos. For in-depth information there is space in other sections of the site.
When your potential customers land for the first time on your site or your APP, they must be able to be guided to the conversion (purchase, contacts, subscription to a service, etc.) without any distractions.
The navigation menu must then be simple and logical. Consider also that those who access from a mobile device will hardly use the menu.
Finally, always leave space between the action buttons so that they can be easily pressed with your finger from your smartphone.
Simplify mobile payments
Whatever you sell, it is likely that you can also do it through online commerce ( +63% increase in sales from smartphones in Italy in 2016). You can easily create your own small e-commerce and sell part or all of your inventory. By reaching many more customers, a small e-commerce (via web or APP) can easily support you in sales and offer a welcome alternative to the classic offline/counter commerce channel.
If you do this, be sure that the purchasing process is simple and fast for the customer. Avoid “tiring” registrations to your e-commerce and enable services – even if not cheap – such as PayPal. There are many management programs on the cloud that offer you complete control, so you can manage your online sales. It becomes even easier to be able to do it through the AP Make videos for Facebook, Instagram and TikTok
Reels on Facebook, Instagram and videos on TikTok have a lot of visibility today. So why not make videos to help increase visitors? With the rapid evolution of the platform you can present and promote your videos and reach your potential target customers.
A video is effective when it is entertaining and manages to capture the attention of visitors in a few seconds. At the end of the video invite them to click on the link to get to the page that you have already prepared for Enhance your videos with professional templates
An interesting tool for creating videos (with a free plan) is the one offered by the Canva.com platform which, thanks to many pre-set templates, gives you the possibility to create magnificent posts for social media, video presentations and various print products to use in your marketing plan.
You can start from a blank sheet of paper or use the pre-set templates and modify them, add filters and customize them in a simple and intuitive way.
The “color palette” function is also very nice, it helps you match colors for your graphics starting from an image.
Why not think about being just mobile ?
Some of the most popular apps, Instagram and TikTok above all, are made only for mobile devices. Even in Italy, mobile has overtaken desktop, so it is possible to think, without risking, that in the future the market will only marginally pass from computers.
It may still be a risk today, but anticipating the future could be the turning point for many small businesses. Every year, new technologies make small business marketing easier.
With double-digit growth in nearly every mobile -related industry , optimizing your marketing, conversions, and sales has become the next step for every small business since 2015.
Want more business marketing tips?
Evaluate firsthand the benefits of having a premium website .
TABLE OF CONTENTS
Marketing Strategies for Business: 7 Practical Tips for Your Communication in 2024.
Respect your customers
Responsive design for websites
Minimalist design
Simplify mobile payments
Make videos for Facebook, Instagram and TikTok
Enhance your videos with professional templates
Why not think about being just mobile?
Marketing Strategies for Business: 7 Practical Tips for Your whatsapp number list Communication in 2024.
Sales today are certainly more complex than a few years ago. Especially if we do not use the right tools to find new customers and sell more to those already acquired.
The first thing to know is that today every promotional activity must give top priority to mobile devices. In fact, mobile is no longer just a plus to add to the old strategy, but has become the central element for every business . Not only Google, Facebook and the other web giants who have bet everything on smartphones tell us this, but above all the real usage data teaches us this (see here the Italian data extracted from Audiweb in September 2021 ).
Mobile marketing has become a primary focus for every type of business. Today, we find customers on their smartphones, so we need to be equipped with the right tools. The vast majority of users use a smartphone and as much as 79% of the time spent online is through a mobile device.
Let's now discover some practical suggestions to put into practice in 2022.
Respect your customers
The smartphone has become a personal tool, almost sacred for many. 70% of Italians check it as soon as they wake up and it is the last thing they turn off before going to sleep.
The first rule is to communicate with our customers in a respectful way. Whether we send them an email, a text message or a push notification, we must be sure that the message is appreciated and not rejected.
Customers want to receive messages that contain promotions, special offers, news or participation in sensational events. The messages you send them should never contain periodic reminders inviting them to buy or that the offer is expiring, etc.
The information must be entered into the right process, so it must be sent wisely depending on the interest and situation the customer is in.
Responsive design for websites
Responsive design is a graphic approach in which the website offers an excellent display and the right information depending on whether you are using a desktop computer, a tablet or a smartphone.
Another popular option is to create two versions of the website: a desktop version, complete with information, and a simplified version for mobile devices (some even differentiate between smartphones and tablets).
Finally, if you use a business email marketing system, make sure your emails are mobile-friendly because otherwise you risk having a very high bounce rate .
Minimalist design
According to a cmsreport research, 57% of people will not recommend a business that has a poorly designed website. The current trend is to reduce texts to the bare minimum. Many do not have the time or desire to read promotional pages that have 3-4 pages of text full of “sidebar” words. Today's watchword is “essential”.
Today the main pages must be direct, have texts that immediately focus on the product/service and must be enriched with representative images/videos. For in-depth information there is space in other sections of the site.
When your potential customers land for the first time on your site or your APP, they must be able to be guided to the conversion (purchase, contacts, subscription to a service, etc.) without any distractions.
The navigation menu must then be simple and logical. Consider also that those who access from a mobile device will hardly use the menu.
Finally, always leave space between the action buttons so that they can be easily pressed with your finger from your smartphone.
Simplify mobile payments
Whatever you sell, it is likely that you can also do it through online commerce ( +63% increase in sales from smartphones in Italy in 2016). You can easily create your own small e-commerce and sell part or all of your inventory. By reaching many more customers, a small e-commerce (via web or APP) can easily support you in sales and offer a welcome alternative to the classic offline/counter commerce channel.
If you do this, be sure that the purchasing process is simple and fast for the customer. Avoid “tiring” registrations to your e-commerce and enable services – even if not cheap – such as PayPal. There are many management programs on the cloud that offer you complete control, so you can manage your online sales. It becomes even easier to be able to do it through the AP Make videos for Facebook, Instagram and TikTok
Reels on Facebook, Instagram and videos on TikTok have a lot of visibility today. So why not make videos to help increase visitors? With the rapid evolution of the platform you can present and promote your videos and reach your potential target customers.
A video is effective when it is entertaining and manages to capture the attention of visitors in a few seconds. At the end of the video invite them to click on the link to get to the page that you have already prepared for Enhance your videos with professional templates
An interesting tool for creating videos (with a free plan) is the one offered by the Canva.com platform which, thanks to many pre-set templates, gives you the possibility to create magnificent posts for social media, video presentations and various print products to use in your marketing plan.
You can start from a blank sheet of paper or use the pre-set templates and modify them, add filters and customize them in a simple and intuitive way.
The “color palette” function is also very nice, it helps you match colors for your graphics starting from an image.
Why not think about being just mobile ?
Some of the most popular apps, Instagram and TikTok above all, are made only for mobile devices. Even in Italy, mobile has overtaken desktop, so it is possible to think, without risking, that in the future the market will only marginally pass from computers.
It may still be a risk today, but anticipating the future could be the turning point for many small businesses. Every year, new technologies make small business marketing easier.
With double-digit growth in nearly every mobile -related industry , optimizing your marketing, conversions, and sales has become the next step for every small business since 2015.
Want more business marketing tips?
Evaluate firsthand the benefits of having a premium website .